My name is Per Axbom and I've been working with the web and digital services since the mid-90s, and with computers a few years longer than that. In middle school I used a computer to control a Turtle robot, drawing patterns on the floor. That was 1984 in Saudi Arabia. A couple of years later I programmed games on my Atari, and made stop motion films, in my teen room in Tanzania. While also writing short stories.
Almost forty years later, home in Sweden, my interest for human rights coupled with my education in communication science has blended with my passion for new technology. I want people to be provided safety in the digitalisation happening in society and across the world. So I build and design services with compassion, and teach others to do the same.
We love to talk about how design and technology solve problems, but we must also be open about how they create problems.
My focus on responsible innovation has brought me to unexpected places as a speaker, such as a stage in the middle of the Amazon rainforest. I also teach methods for caring tech development at schools and companies. Within the Ambition Empower program I educate design leaders in digital ethics and inclusive design.
Organisations hire me as a digital advisor and product strategist for critical platforms and services. I interview and produce prototypes one day, and coach individuals and teams the next.
My working life is varied and inspiring, just the way I like it. And my clients come in all shapes and sizes. For many years I've been engaged by the health care industry, a space with huge potential for impact and many constraints to keep people safe. It's the type of dilemma I often unravel, explain and help an organisation manage responsibly.
It's not progress if the moral compass is pointing the other way.
Is your organisation looking for better ways to manage your digital presence, or in the idea stages of making something new? Let's talk. Send off an email and say hello to email@example.com. Even if you don't yet know how I could help, that may be a good thing to approach together. 📬
Thank you for being curious,
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