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        <title>Carefully with Per Axbom</title>
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        <description>A podcast that shares learnings about new technology and human rights. For everyone pursuing wellbeing in a modern society. You will hear informal thoughts, essays and observations on practicing digital care… fully.</description>
        <copyright>Per Axbom</copyright>
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        <podcast:funding url="https://axbom.com/support/">Support Per Axbom's work with Compassionate Tech</podcast:funding>
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        <pubDate>Fri, 09 Feb 2024 21:01:40 +0100</pubDate>
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                <title>When your voice runs away from home</title>
                <itunes:title>When your voice runs away from home</itunes:title>
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                <description>Cloning a voice can today be done with less than a minute of recorded material. But are you aware of who is using your voice and for what?</description>
                <content:encoded><![CDATA[ <p><strong>Your daughter, on vacation, calls you in a state of panic to let you know that she and her friend are having trouble with a payment. Please can you send some money to her friend so they can pay for the hotel room. What do you do? Your safest option is to hang up and call your daughter back. It may sound exactly like Sophie but that doesn't mean it is.</strong></p><p>Fraud with the use of cloned voices is becoming more common. Phone calls where people are conned out of their money has been going on for decades, but the novelty today is that the voice at the other end can be a voice you know. Perhaps even a voice you share a home with.</p><p>My podcast colleague <a href="https://beantin.se/?ref=axbom.com">James</a> and I have been joking about the existence of many hundreds of hours of sound material with our voices after more than <a href="https://uxpodcast.com/?ref=axbom.com">a decade of shows</a> and talks published online. Our voices can be made to say anything. I've let my family know the dilemma of this.</p><h2 id="your-voice-is-also-at-risk">Your voice is also at risk</h2><p>The truth is that <em>your</em> voice can be just as vulnerable today. The new tools only need a recorded minute of your voice to generate a believable copy. <strong>Sixty seconds.</strong> Actually Microsoft say they can <a href="https://uk.pcmag.com/news/144846/microsofts-ai-program-can-clone-your-voice-from-a-3-second-audio-clip?ref=axbom.com">do it in three</a>. And then your voice can be made to say anything.</p><p>Anyone thinking their voice is at least not recorded to any useful extent is likely oblivious to all phone calls recorded for "educational purposes", all video meetings where you may be asking questions, parties where people are constantly filming, or all the omnipresent microphones always in our vicinity that can often be activated remotely. It's almost hard not to mistakenly record yourself from time-to-time.</p><blockquote class="kg-blockquote-alt"><em>Imagine: Your boss calls you into their office to ask about the circumstances of your phone call last night where you quit your job. But you haven't called. A funny "practical joke" by a colleague or a premonition of worse things to come?</em></blockquote><h2 id="what-can-happen">What can happen?</h2><p>Last week many outlets reported about <a href="https://www.popsci.com/technology/ai-vocal-clone-kidnapping/?ref=axbom.com">Jennifer who received a phone call</a> from a kidnapper where her daughter first said "Mom, I messed up..." and then, while the kidnapper was stating his demands, sobbed in the background, "Mom, please help me".</p><p>The undertaking failed when a separate phone call revealed her daughter was safe and sound with a friend. But Jennifer was convinced her daughter was with the supposed kidnapper throughout that fraudulent call.</p><p>In Australia voices are used to verify identity with banks and with the tax authority. It's been shown that <a href="https://www.inkl.com/search/news/well-shit-turns-out-ai-can-access-yr-centrelink-ato-accounts-by-cloning-yr-voice?q=clone%20voice&ref=axbom.com">voice clones can be used</a> to trick the systems into giving account access. Thankfully a pin code is also often needed, which can help in stopping a large portion of these attemps.</p><p>But think about the times you've been asked to verify a subscription or contract through a recording of your voice. <em>Your</em> voice. That you assume no one else has.</p><p><a href="https://www.vice.com/en/article/k7z8be/torswats-computer-generated-ai-voice-swatting?ref=axbom.com">A chat channel on Telegram</a> lets you order <em>swatting</em> services that make use of voice clones. It's a phenomenon wherein criminals trick emergency services to send police or emergency response teams to someone's address. In the <a href="https://pca.st/ws3peoun?ref=axbom.com">latest episode of Cyber</a> we can hear about it being used to send response teams to schools where computer-generated voices claim to have placed explosives.</p><p>How will you know if the next crime or swindle will involve your voice, or the voice of someone close to you? Can your voice even be claimed to belong to you anymore?</p><h2 id="of-course-good-uses-exist">Of course good uses exist</h2><p><a href="https://axbom.se/ljudblogg/?ref=axbom.com">Already in 2007</a> I experimented with using a service known as <a href="https://webbtrender.axbom.se/3?ref=axbom.com">ReadSpeaker</a> to have my blog posts read aloud by an artificial voice. This allowed more people access to my articles and was of course positive for my website in terms of accessibility.</p><p>The modern voice clones provide a quality that lead to further accessibility improvements: the listening experience is more pleasing. And these voices can also be used to convert news and articles to podcast episodes, without any human having to utter a single word.</p><p>As I personally <a href="https://carefully.axbom.com/?ref=axbom.com">read many of my blog posts</a> for podcast publishing I could in theory automate this task. So far I'm somewhat skeptical towards going down this route, as I would lose so many other <a href="https://axbom.com/carefully-with-per-axbom/">benefits of reading aloud</a>, benefits that improve both the original write-up and audio production values.</p><p>If there is a choice between making text accessible in an automated manner (not so thorough) and not doing it at all, it makes sense to prefer that it actually happens. But a paradigm shift where cloned voices become prevalent will also lead to many voice professionals (in industries like radio commercials, audio books and cartoons) will struggle to find work. In fact, many voice actors have already been coerced into <a href="https://www.vice.com/en/article/5d37za/voice-actors-sign-away-rights-to-artificial-intelligence?ref=axbom.com">signing away the rights to their own voices</a>.</p><h3 id="efficiency-needs-both-consideration-and-compassion">Efficiency needs both consideration and compassion</h3><p>For creators like myself there are of course further benefits to offering content in more formats and thereby also reaching more people in ways that align with the preferences of the person listening, reading or shifting between these formats.</p><p>And already people with disabilities that lead to a loss of their voices can be provided the choice to communicate through tech tools that sound like voices they once had, or wish they had been given. A technology relying on <a href="https://www.eastersealstech.com/2017/02/22/voice-banking-allows-people-to-communicate-using-their-own-speech/?ref=axbom.com">voice banking</a> is made more efficient when many recorded hours of a voice aren't required. Even though many still wish for <a href="https://www.cbc.ca/radio/spark/348-everyone-s-a-musician-no-one-is-the-boss-1.4015088/can-tech-give-a-voice-to-the-voiceless-1.4015333?ref=axbom.com">more inclusion of people with these needs</a> in the tool development process.</p><p>Whether or not we should be able to <a href="https://www.inkl.com/search/news/are-ai-generated-songs-a-grotesque-mockery-of-humanity-or-simply-an-opportunity-to-make-a-new-kind-of-music?q=ai%20music&ref=axbom.com">generate new music with celebrity voices</a>, and if you should be allowed the voices of deceased family members to <a href="https://www.bbc.com/news/entertainment-arts-54753214?ref=axbom.com">give voice to your digital assistant</a>, are examples of dilemmas that need to be reckoned with in the near future. Does it matter if the music we listen to is AI-generated if we aren't aware of this?</p><p>I still believe it would be a good idea to, as we say in Sweden, <a href="https://axbom.com/listener/">hurry slowly</a>, from the latin <em>Festina lente. </em>Essentially:<strong> </strong>When tasks are rushed mistakes are made and beneficial long-term results fail to be achieved.</p><p>There is a balance to urgency and diligence and often the former takes precedence at the expense of the latter.</p><h2 id="risk-awareness-requires-transparency">Risk awareness requires transparency</h2><p>My message, as always, is that as benefits of digitalisation are promoted we also need to be open and clear about all the problems created. It's only then we become better at recognising, mitigating and managing risk. And we can begin to build the social force that compels organisations to be more careful in an otherwise unrestrained hustle.</p><p><strong>In my English podcast </strong><a href="https://carefully.axbom.com/?ref=axbom.com"><strong>Carefully</strong></a><strong> I will in the next episode use a voice clone for parts of the sound. </strong><a href="https://carefully.axbom.com/subscribe?ref=axbom.com"><strong>Subscribe</strong></a><strong> if you want to try making out which parts of the episode is not me talking. To be revealed at the end.</strong></p><p>In Sweden we have a bit of an advantage (though some would say hindrance) in that these cloning tools perform at their best with English voices and pronunication. Something that can also provide a false sense of security. But it may just give us opportunity to reflect more on suitable use and concerning risks before the larger wave of synthetic voices strikes.</p><p>But, be aware, your voice can already be made to speak <a href="https://www.resemble.ai/localize/?ref=axbom.com">more than 30 languages</a>. And it will not stumble when "reading". While it of course won't understand the text, in other ways your voice clone is already more capable than you.</p><p><em>What are your thoughts on this development? What benefits and risks do you see for yourself and others?</em></p><h3 id="sound-bite">Sound bite</h3><p>Example of my voice having been cloned from my English podcast. I used 13 minutes of sound and the cloning process took less than a minute.</p>
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<h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-005_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-005.mp3" preload="metadata"></audio><div class="kg-audio-title">When your voice runs away from home</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">688.195918367347</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div><h2 id="boost-your-digitalisation">Boost your digitalisation</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/drive/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Digital drive with Per Axbom</div><div class="kg-bookmark-description">Now you can hire me 1, 2 or 3 days a month on a yearly basis. I explain why this is the smartest way of gaining access to the full extent of my knowledge and skills.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2023/04/axbom-press-1.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/podcast/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">My Podcasts</div><div class="kg-bookmark-description">Podcasts produced by and featuring Per Axbom</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2023/03/axbom-podcasts.webp" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="references-and-further-reading">References and further reading</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/BZNgVRUxLEp?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">That panicky call from a relative? It could be a thief using a voice clone, FTC warns</div><div class="kg-bookmark-description">The agency issued a consumer alert urging people to be vigilant for calls using voice clones generated by artificial intelligence. They can be used by criminals hoping to swindle people out of money.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18074937/ap17122758519722_custom-318c6869506381d365004e9a0085e763ae84e5f7.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/wakPNYiaBbV?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Experts say AI scams are on the rise as criminals use voice cloning, phishing and technologies like ChatGPT to trick people</div><div class="kg-bookmark-description">Artificial intelligence is getting better at pretending to be human, and scammers are taking advantage.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18239252/d36478b1cb1b4a5ae6683a581735abac.jpeg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/search/news/well-shit-turns-out-ai-can-access-yr-centrelink-ato-accounts-by-cloning-yr-voice?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Well Shit: Turns Out AI Can Access Yr Centrelink ATO Accounts By Cloning Yr Voice</div><div class="kg-bookmark-description">Turns out AI can access your ATO accounts using voice cloning software.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18027211/AI-after-hacking-yr-cenno.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/RxvBwmiXarn?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Scammers are using voice-cloning A.I. tools to sound like victims’ relatives in desperate need of financial help. It’s working.</div><div class="kg-bookmark-description">You know a loved one’s voice when you hear it, right? Not anymore, thanks to generative A.I. tools.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/17930409/GettyImages-1136999104-e1678053660371.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.popsci.com/technology/ai-vocal-clone-kidnapping/?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">A mom thought her daughter had been kidnapped—it was just AI mimicking her voice</div><div class="kg-bookmark-description">As AI advances continue, once expensive and time-consuming feats such as AI vocal imitation are both accessible and affordable.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.popsci.com/uploads/2021/04/28/cropped-PSC3.png?auto=webp&amp;width=192&amp;height=192" alt=""><span class="kg-bookmark-author">Popular Science</span><span class="kg-bookmark-publisher">Andrew Paul</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.popsci.com/uploads/2023/04/14/Depositphotos_79574808_L.jpg?auto=webp" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/zaxWvvcjYgZ?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Streaming sites urged not to let AI use music to clone pop stars</div><div class="kg-bookmark-description">Record label Universal urges Spotify and Apple Music to stop copycats scraping song data</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18245708/1000.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure> ]]></content:encoded>
                <pubDate>Fri, 21 Apr 2023 09:02:52 +0200</pubDate>
                <author>Per Axbom</author>
                <category><![CDATA[ Digital Ethics ]]></category>
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                <itunes:author>Per Axbom</itunes:author>
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                <itunes:summary><![CDATA[ <p><strong>Your daughter, on vacation, calls you in a state of panic to let you know that she and her friend are having trouble with a payment. Please can you send some money to her friend so they can pay for the hotel room. What do you do? Your safest option is to hang up and call your daughter back. It may sound exactly like Sophie but that doesn't mean it is.</strong></p><p>Fraud with the use of cloned voices is becoming more common. Phone calls where people are conned out of their money has been going on for decades, but the novelty today is that the voice at the other end can be a voice you know. Perhaps even a voice you share a home with.</p><p>My podcast colleague <a href="https://beantin.se/?ref=axbom.com">James</a> and I have been joking about the existence of many hundreds of hours of sound material with our voices after more than <a href="https://uxpodcast.com/?ref=axbom.com">a decade of shows</a> and talks published online. Our voices can be made to say anything. I've let my family know the dilemma of this.</p><h2 id="your-voice-is-also-at-risk">Your voice is also at risk</h2><p>The truth is that <em>your</em> voice can be just as vulnerable today. The new tools only need a recorded minute of your voice to generate a believable copy. <strong>Sixty seconds.</strong> Actually Microsoft say they can <a href="https://uk.pcmag.com/news/144846/microsofts-ai-program-can-clone-your-voice-from-a-3-second-audio-clip?ref=axbom.com">do it in three</a>. And then your voice can be made to say anything.</p><p>Anyone thinking their voice is at least not recorded to any useful extent is likely oblivious to all phone calls recorded for "educational purposes", all video meetings where you may be asking questions, parties where people are constantly filming, or all the omnipresent microphones always in our vicinity that can often be activated remotely. It's almost hard not to mistakenly record yourself from time-to-time.</p><blockquote class="kg-blockquote-alt"><em>Imagine: Your boss calls you into their office to ask about the circumstances of your phone call last night where you quit your job. But you haven't called. A funny "practical joke" by a colleague or a premonition of worse things to come?</em></blockquote><h2 id="what-can-happen">What can happen?</h2><p>Last week many outlets reported about <a href="https://www.popsci.com/technology/ai-vocal-clone-kidnapping/?ref=axbom.com">Jennifer who received a phone call</a> from a kidnapper where her daughter first said "Mom, I messed up..." and then, while the kidnapper was stating his demands, sobbed in the background, "Mom, please help me".</p><p>The undertaking failed when a separate phone call revealed her daughter was safe and sound with a friend. But Jennifer was convinced her daughter was with the supposed kidnapper throughout that fraudulent call.</p><p>In Australia voices are used to verify identity with banks and with the tax authority. It's been shown that <a href="https://www.inkl.com/search/news/well-shit-turns-out-ai-can-access-yr-centrelink-ato-accounts-by-cloning-yr-voice?q=clone%20voice&ref=axbom.com">voice clones can be used</a> to trick the systems into giving account access. Thankfully a pin code is also often needed, which can help in stopping a large portion of these attemps.</p><p>But think about the times you've been asked to verify a subscription or contract through a recording of your voice. <em>Your</em> voice. That you assume no one else has.</p><p><a href="https://www.vice.com/en/article/k7z8be/torswats-computer-generated-ai-voice-swatting?ref=axbom.com">A chat channel on Telegram</a> lets you order <em>swatting</em> services that make use of voice clones. It's a phenomenon wherein criminals trick emergency services to send police or emergency response teams to someone's address. In the <a href="https://pca.st/ws3peoun?ref=axbom.com">latest episode of Cyber</a> we can hear about it being used to send response teams to schools where computer-generated voices claim to have placed explosives.</p><p>How will you know if the next crime or swindle will involve your voice, or the voice of someone close to you? Can your voice even be claimed to belong to you anymore?</p><h2 id="of-course-good-uses-exist">Of course good uses exist</h2><p><a href="https://axbom.se/ljudblogg/?ref=axbom.com">Already in 2007</a> I experimented with using a service known as <a href="https://webbtrender.axbom.se/3?ref=axbom.com">ReadSpeaker</a> to have my blog posts read aloud by an artificial voice. This allowed more people access to my articles and was of course positive for my website in terms of accessibility.</p><p>The modern voice clones provide a quality that lead to further accessibility improvements: the listening experience is more pleasing. And these voices can also be used to convert news and articles to podcast episodes, without any human having to utter a single word.</p><p>As I personally <a href="https://carefully.axbom.com/?ref=axbom.com">read many of my blog posts</a> for podcast publishing I could in theory automate this task. So far I'm somewhat skeptical towards going down this route, as I would lose so many other <a href="https://axbom.com/carefully-with-per-axbom/">benefits of reading aloud</a>, benefits that improve both the original write-up and audio production values.</p><p>If there is a choice between making text accessible in an automated manner (not so thorough) and not doing it at all, it makes sense to prefer that it actually happens. But a paradigm shift where cloned voices become prevalent will also lead to many voice professionals (in industries like radio commercials, audio books and cartoons) will struggle to find work. In fact, many voice actors have already been coerced into <a href="https://www.vice.com/en/article/5d37za/voice-actors-sign-away-rights-to-artificial-intelligence?ref=axbom.com">signing away the rights to their own voices</a>.</p><h3 id="efficiency-needs-both-consideration-and-compassion">Efficiency needs both consideration and compassion</h3><p>For creators like myself there are of course further benefits to offering content in more formats and thereby also reaching more people in ways that align with the preferences of the person listening, reading or shifting between these formats.</p><p>And already people with disabilities that lead to a loss of their voices can be provided the choice to communicate through tech tools that sound like voices they once had, or wish they had been given. A technology relying on <a href="https://www.eastersealstech.com/2017/02/22/voice-banking-allows-people-to-communicate-using-their-own-speech/?ref=axbom.com">voice banking</a> is made more efficient when many recorded hours of a voice aren't required. Even though many still wish for <a href="https://www.cbc.ca/radio/spark/348-everyone-s-a-musician-no-one-is-the-boss-1.4015088/can-tech-give-a-voice-to-the-voiceless-1.4015333?ref=axbom.com">more inclusion of people with these needs</a> in the tool development process.</p><p>Whether or not we should be able to <a href="https://www.inkl.com/search/news/are-ai-generated-songs-a-grotesque-mockery-of-humanity-or-simply-an-opportunity-to-make-a-new-kind-of-music?q=ai%20music&ref=axbom.com">generate new music with celebrity voices</a>, and if you should be allowed the voices of deceased family members to <a href="https://www.bbc.com/news/entertainment-arts-54753214?ref=axbom.com">give voice to your digital assistant</a>, are examples of dilemmas that need to be reckoned with in the near future. Does it matter if the music we listen to is AI-generated if we aren't aware of this?</p><p>I still believe it would be a good idea to, as we say in Sweden, <a href="https://axbom.com/listener/">hurry slowly</a>, from the latin <em>Festina lente. </em>Essentially:<strong> </strong>When tasks are rushed mistakes are made and beneficial long-term results fail to be achieved.</p><p>There is a balance to urgency and diligence and often the former takes precedence at the expense of the latter.</p><h2 id="risk-awareness-requires-transparency">Risk awareness requires transparency</h2><p>My message, as always, is that as benefits of digitalisation are promoted we also need to be open and clear about all the problems created. It's only then we become better at recognising, mitigating and managing risk. And we can begin to build the social force that compels organisations to be more careful in an otherwise unrestrained hustle.</p><p><strong>In my English podcast </strong><a href="https://carefully.axbom.com/?ref=axbom.com"><strong>Carefully</strong></a><strong> I will in the next episode use a voice clone for parts of the sound. </strong><a href="https://carefully.axbom.com/subscribe?ref=axbom.com"><strong>Subscribe</strong></a><strong> if you want to try making out which parts of the episode is not me talking. To be revealed at the end.</strong></p><p>In Sweden we have a bit of an advantage (though some would say hindrance) in that these cloning tools perform at their best with English voices and pronunication. Something that can also provide a false sense of security. But it may just give us opportunity to reflect more on suitable use and concerning risks before the larger wave of synthetic voices strikes.</p><p>But, be aware, your voice can already be made to speak <a href="https://www.resemble.ai/localize/?ref=axbom.com">more than 30 languages</a>. And it will not stumble when "reading". While it of course won't understand the text, in other ways your voice clone is already more capable than you.</p><p><em>What are your thoughts on this development? What benefits and risks do you see for yourself and others?</em></p><h3 id="sound-bite">Sound bite</h3><p>Example of my voice having been cloned from my English podcast. I used 13 minutes of sound and the cloning process took less than a minute.</p>
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<h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-005_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-005.mp3" preload="metadata"></audio><div class="kg-audio-title">When your voice runs away from home</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">688.195918367347</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div><h2 id="boost-your-digitalisation">Boost your digitalisation</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/drive/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Digital drive with Per Axbom</div><div class="kg-bookmark-description">Now you can hire me 1, 2 or 3 days a month on a yearly basis. I explain why this is the smartest way of gaining access to the full extent of my knowledge and skills.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2023/04/axbom-press-1.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/podcast/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">My Podcasts</div><div class="kg-bookmark-description">Podcasts produced by and featuring Per Axbom</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2023/03/axbom-podcasts.webp" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="references-and-further-reading">References and further reading</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/BZNgVRUxLEp?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">That panicky call from a relative? It could be a thief using a voice clone, FTC warns</div><div class="kg-bookmark-description">The agency issued a consumer alert urging people to be vigilant for calls using voice clones generated by artificial intelligence. They can be used by criminals hoping to swindle people out of money.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18074937/ap17122758519722_custom-318c6869506381d365004e9a0085e763ae84e5f7.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/wakPNYiaBbV?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Experts say AI scams are on the rise as criminals use voice cloning, phishing and technologies like ChatGPT to trick people</div><div class="kg-bookmark-description">Artificial intelligence is getting better at pretending to be human, and scammers are taking advantage.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18239252/d36478b1cb1b4a5ae6683a581735abac.jpeg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/search/news/well-shit-turns-out-ai-can-access-yr-centrelink-ato-accounts-by-cloning-yr-voice?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Well Shit: Turns Out AI Can Access Yr Centrelink ATO Accounts By Cloning Yr Voice</div><div class="kg-bookmark-description">Turns out AI can access your ATO accounts using voice cloning software.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18027211/AI-after-hacking-yr-cenno.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/RxvBwmiXarn?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Scammers are using voice-cloning A.I. tools to sound like victims’ relatives in desperate need of financial help. It’s working.</div><div class="kg-bookmark-description">You know a loved one’s voice when you hear it, right? Not anymore, thanks to generative A.I. tools.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/17930409/GettyImages-1136999104-e1678053660371.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.popsci.com/technology/ai-vocal-clone-kidnapping/?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">A mom thought her daughter had been kidnapped—it was just AI mimicking her voice</div><div class="kg-bookmark-description">As AI advances continue, once expensive and time-consuming feats such as AI vocal imitation are both accessible and affordable.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.popsci.com/uploads/2021/04/28/cropped-PSC3.png?auto=webp&amp;width=192&amp;height=192" alt=""><span class="kg-bookmark-author">Popular Science</span><span class="kg-bookmark-publisher">Andrew Paul</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.popsci.com/uploads/2023/04/14/Depositphotos_79574808_L.jpg?auto=webp" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/a/zaxWvvcjYgZ?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Streaming sites urged not to let AI use music to clone pop stars</div><div class="kg-bookmark-description">Record label Universal urges Spotify and Apple Music to stop copycats scraping song data</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://d33gy59ovltp76.cloudfront.net/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18245708/1000.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure> ]]></itunes:summary>
                <itunes:subtitle>Cloning a voice can today be done with less than a minute of recorded material. But are you aware of who is using your voice and for what?</itunes:subtitle>
                <itunes:keywords>technology, ethics, digital, human rights</itunes:keywords>
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                <title>AI responsibility in a hyped-up world</title>
                <itunes:title>AI responsibility in a hyped-up world</itunes:title>
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                <link>https://axbom.com/ai-responsibility/</link>
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                <content:encoded><![CDATA[ <p><strong>It's never more easy to get scammed than during an ongoing hype. It's March 2023 and we're in the middle of one. Rarely have I seen so many people embrace a brand new experimental solution with so little questioning. Right now, it's important to shake off any mass hypnosis and examine the contents of this new bottle of AI that many have started sipping, or have already started refueling their business computers with. Sometimes outside the knowledge of management.</strong></p><p>AI, a term that became an academic focus in 1956, has today mostly morphed into a marketing term for technology companies. The research field is still based on a theory that human intelligence can be described so precisely <em>that a machine can be built that completely simulates this intelligence</em>. But the word AI, when we read the paper today, usually describes different types of computational models that, when applied to large amounts of information, are intended to calculate and show a result that is the basis for various forms of predictions, decisions and recommendations.</p><p>Clearly weak points in these computational models then become, for example:</p><ul><li>how questions are asked of the computational model (you may need to have very specific wording to get the results you want),</li><li>the information it relies on to make its calculation (often biased or insufficient),</li><li>how the computational model actually does its calculation (we rarely get to know that because the companies regard it as their proprietary secret sauce, which is referred to as <em>black</em> box), and</li><li>how the result is presented to the operator* (increasingly as if the machine is a thinking being, or as if it can determine a correct answer from a wrong one).</li></ul><p>* <em>The operator is the one who uses, or runs, the tool.</em></p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.com/content/images/2023/03/communication-model-ai-axbom.webp" class="kg-image" alt="" loading="lazy" width="1620" height="744" srcset="https://axbom.com/content/images/size/w600/2023/03/communication-model-ai-axbom.webp 600w, https://axbom.com/content/images/size/w1000/2023/03/communication-model-ai-axbom.webp 1000w, https://axbom.com/content/images/size/w1600/2023/03/communication-model-ai-axbom.webp 1600w, https://axbom.com/content/images/2023/03/communication-model-ai-axbom.webp 1620w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Example of explanatory model for AI-driven communication, by Per Axbom.</span></figcaption></figure><p>What we call AI colloquially today is still very far from something that 'thinks' on its own. Even if texts that these tools generate can resemble texts written by humans, this isn't stranger than the fact that the large amount of information that the computational model uses is written by humans. The tools are built to deliver answers that look like human answers, not to actually think like humans.</p><p>Or even deliver a correct answer.</p><p>It is exciting and titillating to talk about AI as self-determining. But it is also dangerous. Add to this the fact that much of what is marketed and sold as AI today is <a href="https://www.functionize.com/blog/things-that-are-called-ml-ai-that-really-arent?ref=axbom.com">simply not AI</a>. The term is extremely ambiguous and has a variety of definitions that have also changed over time. <strong>This means very favorable conditions for those who want to mislead.</strong></p><p>Problems often arise when the philosophical basis of the academic approach is mixed with lofty promises of the technology's excellence by commercial players. And the public, including journalists, of course cannot help but associate the technology with timeless stories about dead things suddenly coming to life.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://axbom.com/content/images/2023/03/media-thumbnail-ember486.jpg" data-kg-custom-thumbnail="https://axbom.com/content/images/2023/03/frankenstein-clip.jpg">
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            <figcaption><p><span style="white-space: pre-wrap;">Clip from the film Frankenstein (1931) where the doctor proclaims that the creature he created is alive. "It's alive!" he shouts again and again.</span></p></figcaption>
        </figure><p>It's almost like that's the exact association companies want people to make.</p><h2 id="we-love-confident-personalities-even-when-they-are-wrong"><strong>We love confident personalities even when they are wrong</strong></h2><p>Many tech companies seem so obsessed with the idea of ​​a thinking machine that they go out of their way to make their solutions appear thinking and feeling when they really aren't.</p><p>With Microsoft's chatbot for Bing, for example, someone decided that in its responses it should randomly shower its operator with emoji symbols. It is the organization's design decision to make the machine more human, of course not something that the chatbot itself "thought of". It is – no matter how boring it sounds and no matter how much you try to make it "human" by having it express personal well-wishes – still an inanimate object without sensations. Even when it is perceived as "speaking its mind".</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/ms-chatbot-alive.webp" class="kg-image" alt="" loading="lazy" width="1569" height="725"><figcaption><span style="white-space: pre-wrap;">Example from Microsoft's chatbot showing its use of emojis.The image shows the bot printing text that insinuates that it wishes it was alive.</span></figcaption></figure><p>OpenAI's ChatGPT, in turn, expresses most of its responses with a seemingly incurable assertiveness. Regardless of whether the answers are right or wrong. In its responses, the tool may create references to works that do not exist, attribute to people opinions they never expressed, or repeat offensive sentiments. If you happen to know that it is wrong and point this out, it begs forgiveness. As if the chatbot itself could be remorseful.</p><p>Then, in the very next second, it can deliver a completely new and equally incorrect answer.</p><blockquote class="kg-blockquote-alt">One problem with the diligent, incorrect answers is of course that it is difficult to know that ChatGPT is wrong unless you already know the answer yourself.</blockquote><p>Both the completely incorrect answers and the bot's ability to completely change its mind when pointing out errors, are not strange in any way. This is how the computational model works. You've probably also heard this called a language model, or <em>Large Language Model (LLM),</em> but in practical terms it's still numerical processing of observed data that determines what the tool prints out as a response.</p><p>What should be questioned is why OpenAI chooses to let the bot present the answers in this way. It is entirely according to <em>the company's</em> design. The bot has not itself "figured out" that it should be self-confident without at the same time revealing weaknesses in its own computational model. That has been OpenAI's decision. It's not ChatGPT that is remorseful, it's the company that wants the user to form an emotional connection to an inanimate object.</p><p>The illusion has largely succeeded. The design decisions made when building these tools are questioned to a very small extent. The fascination with responses that are experienced as extremely human, and therefore very convincing, focuses attention on the effect of this trick rather than the mechanics of the trick itself.</p><p>"Look over here!", as the magician would say.</p><p>Of course people are seduced. A number of design decisions have been made to seduce. Just as with social media or e-commerce. The tools are built by people who are extremely knowledgeable in psychology, linguistics and behavioral economics. The way the answers are presented purely in terms of form and layout is far from a coincidence. The manufacturers are just as keen to influence the operator's appreciation of the tool – despite dubious answers – as they are, of course, to try to improve the rules governing the computational model.</p><p>A lot of work and time is spent on presenting results to make them as engaging and captivating as possible. We know very little about what it does to people's emotional life and well-being in the long term to regularly interact with something that gives the appearance of being alive when it is not.</p><h2 id="the-inadequate-consumer-protection"><strong>The inadequate consumer protection</strong></h2><p>Misleading, designing and steering consumers towards specific behaviors and feelings is of course far from a new phenomenon. It is also a phenomenon that has given rise to laws and organizations intended to protect consumers and help them avoid adversity in the marketplace.</p><p>The US Federal Trade Commission (FTC) recently issued <a href="https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check?ref=axbom.com">a letter</a> asking companies to keep better track of their promises about what AI can and cannot do. At the same time, it is a reminder to all consumers of how the ongoing hype entails risks.</p><p>Here are some of the behaviors that the FTC has identified and wants to call attention to:</p><ol><li><strong>Companies exaggerate what AI products can do. </strong>Sometimes they even claim to be able to do things far beyond what existing AI or automated technology can actually accomplish today. For example, there may be claims about being able to <em>predict</em> people's behaviour.</li><li><strong>Companies claim that their product <em>with AI</em> does something better than an equivalent product that does not have AI integrated. </strong>This claim can be used to justify a higher price. However, such a comparative claim needs convincing evidence, otherwise one may not claim it. Probably shouldn't believe it either.</li><li><strong>Companies claim to sell an AI product but AI technology is missing. </strong>Unfounded claims about AI support in various digital tools are not entirely unusual. The FTC specifically warns that the use of AI during the development of a product does not mean that the product contains AI.</li><li><strong>Companies don't know the risks. </strong>You must know the foreseeable risks and impact of the product before releasing it to the market. If something goes wrong, decisions are made on the wrong grounds, or prejudices are reinforced, you can't blame a third-party vendor. And you can't fall back on the technology being a "black box" that you don't understand or didn't know how to test.</li></ol><p>For example, if you have thought about implementing an integration with ChatGPT, have you also thought about the legal liability of something going wrong?</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.com/content/images/2023/03/anakin-padme-ai-better.jpg" class="kg-image" alt="" loading="lazy" width="503" height="499"><figcaption><b><strong style="white-space: pre-wrap;">The Anakin and Padmé 4-Panel meme. "I'm adding AI to my product tomorrow",says Anakin. Padmé responds "And making it better for everyone, right?"</strong></b></figcaption></figure><p>But "It's all moving so fast!" and there is a huge fear among many of missing the bus and not being part of one of the biggest technology shifts of our time. However<em>, quick</em> decisions rarely go hand in hand with <em>mindful </em>decisions. It may  be more valuable to fear missed responsibilities when risks tend to be ignored.</p><p>But why this focus on moving so quickly?</p><h2 id="this-changes-everything-as-always"><strong>This changes EVERYTHING. As always.</strong></h2><p>Individuals who do not fall under the scrutiny of consumer protection agencies are the large group of independent experts who are now being invited to comment on tech companies and their new AI products in news articles and tv programmes.</p><p>"It's all moving very fast now," many experts say, pointing out that many companies will have to completely redraw the map of how they conduct their businesses. Not infrequently, it is the same experts who said that we will have a large fleet of self-driving cars on our roads within two years. Eight years ago.</p><p>Explanations for failed predictions are rarely requested, but the same futurists are happy to be trusted again and again to profess on the next big technological shift with unabashed audacity. The confidence with which these predictions are expressed, and accepted, perhaps remind you of something? Maybe a chatbot you've heard of.</p><p>It is comfortable and nice to have someone who can speak out about all the new things that are happening in tech and can do it in a way that is assertive, with wording and words that also inspire confidence. Because who would know all those words without also being knowledgeable and credible?</p><p>We know deep down that the future cannot be predicted with certainty at all, but it's of course more fun with someone who brings messages about a cool, exciting and brighter future than someone who asks for some calm and reflection.</p><p>"But it cannot be stopped. It's just too powerful!” keeps being repeated, seemingly selling the idea that our task in the tech industry is to encourage everyone to grab a seat on the nearest commercial rocket and hold on tight because we are in for the ride of a lifetime.</p><p>These advisors apparently don't want to encourage a consideration of where we want the rocket to go. Perhaps in this regard we should have a think about whether the rockets on offer – that is, specific corporate solutions – are really the best means of transport to the future we ourselves envision as a destination.</p><p>But that obviously naive of me. As if the people affected by the innovations should have any say. Silly me.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/hello-tomorrow-tv-series-apple-poster.webp" class="kg-image" alt="" loading="lazy" width="1350" height="698"><figcaption><span style="white-space: pre-wrap;">Poster from the TV series Hello Tomorrow with the whole gang of salespeople at the company Brightside, which promises a better life on Earth's natural satellite. </span><a href="https://www.youtube.com/watch?v=NyPx64LjdJM&ref=axbom.com"><span style="white-space: pre-wrap;">Watch trailer (YouTube)</span></a></figcaption></figure><p>A new TV series, <em>Hello Tomorrow! </em>, was recently released on Apple's streaming service. In a retro-futuristic future, think 'American 1950s with hovering cars', a group of salespeople travel the US selling apartments they claim to have built on the moon.</p><p>The series reminds us of how we as humans often see the escape to something else as a solution to our problems here and now. And how the attraction to something new and shiny can cloud our ability to thoughtfully assess its validity, as well as its ability to meet our real needs. Do watch it as moral lesson in the importance of pausing to assess.</p><h2 id="smart-yet-completely-ignorant-of-human-danger"><strong>"Smart", yet completely ignorant of human danger</strong></h2><p>In December 2021, in a chilly Colorado, a 10-year-old girl was sitting indoors with her mother. Bored. They started using Amazon's chatbot Alexa and asked for challenges with things to do. I don't want to call the tool "smart" but it is undeniably a chat tool marketed as AI. From this <em>bot</em>, mother and daughter were given tips on exercises to counteract boredom, such as lying on the floor and rolling around while holding a shoe against one foot.</p><p>When the girl asked for the next challenge, <a href="https://twitter.com/klivdahl/status/1475220450598924297?s=20&ref=axbom.com">Alexa suggested</a> that the girl do <em>The Penny Challenge</em>. Alexa went on to explain: it's an activity that involves inserting a wall plug only halfway into a wall socket and then holding a coin against one of the live pins. “No Alexa! No!" shouted her mother who was sitting beside her. In the worst case, such action can lead to dangerous shocks, trigger a fire and even lead to the loss of fingers. Or worse.</p><figure class="kg-card kg-image-card kg-card-hascaption"><a href="https://translate.google.com/website?sl=sv&tl=en&hl=en&client=webapp&u=https://twitter.com/klivdahl/status/1475220450598924297?s%3D20%26ref%3Daxbom-se&ref=axbom.com"><img src="https://axbom.se/content/images/2023/03/ai-assistant-alexa-penny-challenge-1.webp" class="kg-image" alt="" loading="lazy" width="2000" height="1011"></a><figcaption><span style="white-space: pre-wrap;">Screenshot showing the prompt from Alexa to hold a coin to a current-carrying prong.</span></figcaption></figure><p>The way Alexa worked in this case, the tool performs a Google search but does not evaluate the suggestions that come in return. The challenge is thus out there on the Internet – and when it is retrieved and presented by a chatbot from a well-known company, of course one would like to believe that it has gone through some form of quality review.</p><p>But these chatbots don't quality-check their own responses in that way. They are not "aware". What is spewed out is the result of a computational model that will sometimes rely on life-threatening information if it has access to it.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">ℹ️</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Parentheses:</strong></b></i><i><em class="italic" style="white-space: pre-wrap;"> In cases where harmful material is actually removed from the source material, it's often low-paid people in poorer countries who do this manually (not an algorithm). For example, OpenAI has paid </em></i><a href="https://time.com/6247678/openai-chatgpt-kenya-workers/?ref=axbom.com"><i><em class="italic" style="white-space: pre-wrap;">Kenyan workers</em></i></a><i><em class="italic" style="white-space: pre-wrap;"> $2 an hour to look at child and animal abuse, murder, physical violence, self-harm, torture and incest. So that their users in the western world won't have to see it. I am currently following an ongoing legal process between </em></i><a href="https://www.theafricareport.com/183395/south-africas-daniel-motaung-the-exploited-facebook-moderator-demanding-change/?ref=axbom.com"><i><em class="italic" style="white-space: pre-wrap;">Daniel Motaung and Facebook</em></i></a><i><em class="italic" style="white-space: pre-wrap;">, regarding their long-standing application of this practice.</em></i></div></div><p>When I first heard that a journalist wrote about how Microsoft's new chatbot encouraged him to leave his wife, of course it sounded absurd. Reading up on the case, I was irritated by how the journalist in question described his reactions and in many ways further boosted the illusion of the language model having a consciousness. And this just months after it became world news that an engineer at Google convinced himself that a chatbot was alive. An engineer who was then let go.</p><p>At first reading, one might think that the whole mess with a chatbot expressing its love for the journalist just emerged as a quirky effect of his odd questions. As he obviously won't leave his wife, it feels harmless.</p><p><strong>But sometimes it's enough to think a step further to lay the foundation for a risk assessment:</strong> can the same chatbot, for example, write a text that looks like an encouragement of self-harm behavior? Can it offer four tips on how best to hide self-inflicted bruises?</p><p>Here I've only started a train of thought, but I am convinced that you yourself can fill in what I am not saying. There are potentially tragic consequences of allowing language models on the market that can encourage and essentially "incite" behavior that harms the person them-self or others close to them. <em>Without anyone asking for it. Even as they are objecting.</em></p><p>In such a case, who is responsible? Surprisingly many seem to argue that the operator them-self is responsible. That whoever builds the tool and releases it to the public is without fault. This is how the manufacturers themselves reason.</p><p>But the moment there is suspicion of a machine giving rise to harm, it should indicate a direct reason for politicians and consumer rights organizations to react and take action.</p><p><strong>IKEA recalls stuffed animals when googly eyes pose a suffocation risk. Food products are recalled when they are suspected of causing illness. Cars are recalled when it is suspected that a couple screws haven't been tightened properly. All this often happens before a single person has been harmed.</strong></p><p>But in the case of the girl who received a suggestion of holding a coin to a live prong, it was enough for Amazon to simply announce "we'll fix that" in a statement. And that was it.</p><p>And when mental illness can be intensified by a machine and lead to horrific consequences, it is easily waved away. It appears no one needs to be held responsible for the machine's impact. Nothing needs to be regulated or recalled.</p><p>Some people matter less than others.</p><p>In the ChatGPT tool, there's also a kind of built-in protection against liability. Two people who ask the same question will never get the same answer. At least not worded in exactly the same way. How can we verify harm if responses are not replicable?</p><p>It never ceases to amaze me how willing we are to ignore potential harm to the most vulnerable when we gain access to tools that benefit ourselves. Yes, that applies to myself as well. The positive benefits I myself enjoy strengthen the incentives to ignore negative impacts for others. People do not generally want to lose abilities they once won.</p><p>AI is not neutral. It never has been and will not be for the foreseeable future. The researchers agree on this. AI is an extension of what already exists. Prejudices included. And in addition to the content it is based on, its consequences are also affected by how the tool is designed, and who is awarded access to it.</p><h2 id="everything-can-be-sold-with-killer-advertising"><strong>Everything can be sold with killer advertising</strong></h2><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.com/content/images/2023/03/snakeoil-1024x768.png" class="kg-image" alt="" loading="lazy" width="1024" height="768" srcset="https://axbom.com/content/images/size/w600/2023/03/snakeoil-1024x768.png 600w, https://axbom.com/content/images/size/w1000/2023/03/snakeoil-1024x768.png 1000w, https://axbom.com/content/images/2023/03/snakeoil-1024x768.png 1024w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Vintage snake oil advertisement with promises of curing frost bites, chill blains, bruises, sore throat, bites of animals, insects and reptiles.</span></figcaption></figure><p>The concept of AI plays into the hands of manufacturers. It is imaginative enough to conjure up images from science fiction and enhances the feeling of truly living in the future. But it's also vague enough for the manufacturer to escape liability if someone were to claim it.</p><blockquote><em>"Of course you must understand, my dear, that you can't trust a computer?"</em></blockquote><p>When it comes to certain other words, the companies are immensely more thorough. Recently, Google had an all-hands meeting about its new AI-based Chatbot "Bard". A question from one employee felt very refreshing:</p><blockquote><em>"Bard and ChatGPT are large language models, not knowledge models. They are great at generating human-sounding text, they are not good at ensuring their text is fact-based. Why do we think the big first application should be Search, which at its heart is about finding true information?"</em></blockquote><p>The answer from product manager Jack Krawczyk is revealing: "Bard is not search." He believes that instead it works best as a "collaborative AI service". The tool is supposed to be a "creative friend" that helps you "kick-start your imagination and explore your curiosity". At the same time, he admits that you won't be able to stop people from using it in the same way as "search".</p><p>Parts of the staff say they left the meeting with more questions than answers, a circumstance that feels incredibly telling for the present state of the industry.</p><p>It is obvious that the manufacturers do not really dare to vouch for the responses their tools are currently delivering. Slowly they are realizing that what they promise actually has to match reality a little better. In order to not run into legal consequences, they cannot say that you get "answers" if a significant number of these are incorrect. Instead, calling these new, hyped AI services "creative buddies" might lower expectations a few notches. But their purpose becomes all the more diffuse.</p><blockquote class="kg-blockquote-alt">At the same time, companies do not experience any problems with using the term "AI" and do not seem to feel compelled to define what it means either.</blockquote><p><strong>This is my take:</strong> The companies that make language models are terrible at talking about what their products are actually for, or expected to do. At best, they can contribute lists of examples of things that the tools could potentially or possibly be used for. With few words about possible dangers. You can however read between the lines in terms and conditions, where the companies express how they try to limit racism, violence and porn, for example.</p><p>If you can't account for how what you built matches what you intended to build, how good is the result? The answer is: you cannot know. If you have not indicated in advance what the purpose of your product is, you cannot measure whether it succeeds in that purpose.</p><p>But what the manufacturers like most is, of course, that if they don't say what the tool is supposed to do, they can more easily evade responsibility for the negative impact that the tool contributes to. It is not just the language model itself, and how its computations work, that are hidden in a black box. The same goes for the companies' intentions.</p><p>In the same vein, the use of the word <em>beta</em> is a tactical approach. Once a popularized strategy à la Google's free e-mail service, today many tools are released on the market with the label "beta version". This means that the tool cannot be considered to be finished and companies assert less responsibility for how well it works, or if someone should get hurt. How long a product can use the term <em>beta</em> or how many people it is allowed to influence during that time seems to be entirely up to the company itself.</p><p>For those of you who may not remember, Gmail had the label "beta" for a full five years. From 2004 to 2009.</p><h3 id="if-words-can-mean-anything-how-do-you-protect-consumers">If words can mean anything, how do you protect consumers?</h3><p><strong>Should it really be called AI at all, what the companies are doing? </strong>This concept, which is so thrilling to both the media and consumers, does it not create a complete misrepresentation of what is going on? Doesn't the concept itself risk misleading and thus be the first and most obvious contribution to many misunderstandings?</p><p>The companies deliberately set the stage for perceptions that do not match reality, knowing of course that a large number of people will believe that the systems they use are somehow close to a consciousness. This contributes to unreasonable expectations and fears.</p><p>Also, imagine for a moment that sometime in the distant future the research field will actually figure out how to replicate human intelligence, which is what the academic focus is all about. In this context it's downright embarrassing that what is being built today can be called AI.</p><p>It's like an abacus being marketed as <em>Deep Thought</em>, you know that advanced computer in The Hitchhiker's Guide to the Galaxy that calculates that the solution to <em>the ultimate question of life, the universe and everything</em> is 42.</p><p>No, that computer of course doesn't exist in reality. Much like AI.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/abakus-deep-thought-ai.webp" class="kg-image" alt="" loading="lazy" width="1016" height="529"><figcaption><span style="white-space: pre-wrap;">An image of a classic abacus next to an image of the computer "Deep Thought" from the film based on the book The Hitchhiker's Guide to the Galaxy by Douglas Adams.</span></figcaption></figure><p>I tend to agree with linguist Emily M. Bender that there are far better names than AI. After an AI conference in 2019 in Rome, a former Italian parliamentarian, Stefano Quintarelli, together with some friends instead coined the term <a href="https://blog.quintarelli.it/2019/11/lets-forget-the-term-ai-lets-call-them-systematic-approaches-to-learning-algorithms-and-machine-inferences-salami/?ref=axbom.com"><em>Systematic Approaches to Learning Algorithms and Machine Inferences</em></a>. This narrows the scope of what we're talking about in a better way, and also has a memorable and easily pronounced acronym: SALAMI.</p><p>We can then talk about products that are <em>Powered by SALAMI</em> and ask ourselves existential questions such as:</p><ul><li>Will SALAMI develop an emotional life and a personality that resembles that of a human?</li><li>Can you fall in love with a SALAMI?</li><li>Will SALAMI break free from human limitations and develop a self far superior to that of humankind?</li></ul><p>Absolutely, this may sound nonsensical. But if you understand what it actually is that may be called AI today, then it also sounds much more reasonable to force a change to a term that doesn't mislead as many people, with all the danger this can entail.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/salami-ai.webp" class="kg-image" alt="" loading="lazy" width="2000" height="872"><figcaption><span style="white-space: pre-wrap;">A salami with a superhero cape and a whimsical grin, in front of the moon.</span></figcaption></figure><h2 id="how-do-i-prepare-myself-and-my-organization"><strong>How do I prepare myself and my organization?</strong></h2><p>What happens when an organization's employees enter sensitive information into ChatGPT and forget that they are entering the information into someone else's computer? For something as trivial, perhaps, as <em>summarizing</em> or <em>translating</em> or <em>checking spelling,</em> personal data can be transferred to someone else's possession.</p><p>Should we perhaps assume that it has already happened?</p><p>In a current example from the security company Cyberhaven, a doctor entered his patient's name and diagnosis in ChatGPT and asked the chatbot to write a letter to the patient's insurance company.</p><p>What will be your role as a leader in an organization in all this? Is it your role to just repeat what the manufacturers themselves say, to get carried away and start playing around with all possible areas of application? I would propose that your role as a leader is to really immerse yourself and guide your organization. To consider abilities, strengths and opportunities but also risks and problems.</p><p>The hype right now means that many bad decisions will be made, lots of people will be deceived and many will make investments that lead them in the wrong direction. Running ever faster is a great way to make the situation worse.</p><p>Best case, initiatives are taken to ensure that important discussions are held before the tools are used extensively. In healthy organisations conditions are created for employees to – in safe environments – talk about when, where and how they see advantages and disadvantages.</p><p>And these insights are of course documented, provide guidance, and are revisited and revised regularly.</p><p>But is there perhaps another personality that you would much rather listen to?</p><p>My personality troubles you with reflection, foreseeing consequences and more consciously choosing the direction and uses of modern technology. My personality wants people to be held accountable for what they manufacture both before and after it contributes to concerns.</p><p>There are, of course, completely different personalities who promise you the moon and that everything will be better if you just start using the tool. Who want you to stop asking so many questions. But that you instead invest. Preferably yesterday. Personalities who believe that we are living in the best of times and moments away from streamlining work and prosperity. Sure, someone might get hurt in the periphery of things, but within two years AI will have changed your entire business, say the experts on television.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/astronaut-moon-ai.webp" class="kg-image" alt="" loading="lazy" width="2000" height="872"><figcaption><span style="white-space: pre-wrap;">Astronaut sitting on a rocket heading towards the moon, making the v sign with both hands.</span></figcaption></figure><p>Maybe there is also a vacant apartment in the Sea of Tranquility.</p><p>Of course there will be positive effects and helpful tools created in this technological leap. But in the zeal to 'make more efficient' it is all too easy to forget how problems are also created. Often for people who are rarely listened to, or who are the most vulnerable. There is a great deal of room left for both bearing, and demanding, more responsibility. ◾️</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-004_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-004.mp3" preload="metadata"></audio><div class="kg-audio-title">AI responsibility in a hyped-up world</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">2074.0179591836736</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div><hr><h2 id="sources-and-further-reading">Sources and Further Reading</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/news/google-s-head-of-chatgpt-rival-bard-reassures-employees-the-tool-is-not-search/zaamPPfjYgZ?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Google’s head of ChatGPT rival Bard reassures employees it’s ‘a collaborative A.I. service’ and ‘not search’</div><div class="kg-bookmark-description">Employees peppered Google execs with uncomfortable questions about search and A.I. chatbots at an all-hands meeting on Thursday.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.inkl.com/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/17919576/GettyImages-1466966360-e1677888132181.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Keep your AI claims in check</div><div class="kg-bookmark-description">A creature is formed of clay. A puppet becomes a boy. A monster rises in a lab. A computer takes over a spaceship. And all manner of robots serve or control us.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.ftc.gov/themes/custom/ftc_uswds/favicon.ico" alt=""><span class="kg-bookmark-author">Federal Trade Commission</span><span class="kg-bookmark-publisher">the Premerger Notification Office Staff</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.ftc.gov/themes/custom/ftc_uswds/img/ftc_social_share_default_en.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://nymag.com/intelligencer/article/ai-artificial-intelligence-chatbots-emily-m-bender.html?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">You Are Not a Parrot</div><div class="kg-bookmark-description">And a chatbot is not a human. And a linguist named Emily M. Bender is very worried what will happen when we forget this.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.nymag.com/media/sites/intelligencer/icon.196x196.png" alt=""><span class="kg-bookmark-author">Intelligencer</span><span class="kg-bookmark-publisher">Elizabeth Weil</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://pyxis.nymag.com/v1/imgs/920/1f7/2fa484190172e09ac140a16b232a4d6533-0523FEA-AIEthics--IAN7000-flat.1x.rsocial.w1200.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://augmentedrobot.medium.com/dont-sacrifice-integrity-on-the-ai-efficiency-altar-65d8bc625d9f?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Don’t sacrifice integrity on the AI efficiency altar</div><div class="kg-bookmark-description">I wasn’t sure this needed to be an article, after all, most adults know that the internet is a giant post-card where even your most private…</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://cdn-static-1.medium.com/_/fp/icons/Medium-Avatar-500x500.svg" alt=""><span class="kg-bookmark-author">Medium</span><span class="kg-bookmark-publisher">augmentedrobot</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://miro.medium.com/v2/resize:fit:1200/1*lwqUdSrxgD2z4BhzT0OGdw@2x.jpeg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://hbswk.hbs.edu/item/chatgpt-did-big-tech-set-up-the-world-for-ai-bias-disaster?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?</div><div class="kg-bookmark-description">Google tried to silence AI bias warnings from ethicist Timnit Gebru. Will a world enamored with OpenAI’s ChatGPT be able to confront them? Tsedal Neeley reflects on Gebru’s experience in a case study, and offers advice on managing the ethical risks of AI.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://webassets.hbs.edu/sites/home/favicon.ico" alt=""><span class="kg-bookmark-author">HBS Working Knowledge</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3vgmmrg377kge.cloudfront.net/Style%20Library/api/resize.aspx?imgpath=https://hbswk.hbs.edu/PublishingImages/TechEye-1280x720.jpg&amp;w=1200&amp;h=630" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.darkreading.com/risk/employees-feeding-sensitive-business-data-chatgpt-raising-security-fears?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Employees Are Feeding Sensitive Business Data to ChatGPT</div><div class="kg-bookmark-description">More than 4% of employees have put sensitive corporate data into the large language model, raising concerns that its popularity may result in massive leaks of proprietary information.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://beta.darkreading.com/favicon-32x32.ico" alt=""><span class="kg-bookmark-author">Dark Reading</span><span class="kg-bookmark-publisher">Robert Lemos</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://eu-images.contentstack.com/v3/assets/blt66983808af36a8ef/blt5f25120fa6024109/63e409b34ae0035ee661d469/ChatGPT_Komsan_Saiipan_Alamy.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.techwontsave.us/episode/151_dont_fall_for_the_ai_hype_w_timnit_gebru?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Don’t Fall for the AI Hype w/ Timnit Gebru - Tech Won’t Save Us</div><div class="kg-bookmark-description">The hype cycle around ChatGPT and Stable Diffusion is growing, but what will their real impact be? Timnit Gebru explains how she came to research AI and why these technologies likely won’t be as transformative as we’re being told.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.techwontsave.us/favicon.ico" alt=""><span class="kg-bookmark-author">Tech Won't Save Us</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://techwontsave.us/assets/img/social/twsu_social.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.radicalai.org/chatgpt-limitations?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The Limitations of ChatGPT with Emily M. Bender and Casey Fiesler — The Radical AI Podcast</div><div class="kg-bookmark-description"></div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://images.squarespace-cdn.com/content/v1/5e9884bbf25f9a7326953521/1590360752382-UEEXJW33WJYQL519CSD8/favicon.ico?format=100w" alt=""><span class="kg-bookmark-author">The Radical AI Podcast</span><span class="kg-bookmark-publisher">0</span></div></div><div class="kg-bookmark-thumbnail"><img src="http://static1.squarespace.com/static/5e9884bbf25f9a7326953521/t/63fe43a74f7cc70d790cf586/1677607850343/Limitations+of+ChatGPT.png?format=1500w" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://garymarcus.substack.com/p/the-cnet-fake-news-fiasco-autopilot?ref=refind"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The CNET Fake News Fiasco, Autopilot, and the Uncanny Cognitive Valley</div><div class="kg-bookmark-description">Some things we all need to watch out for.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://substackcdn.com/icons/substack/apple-touch-icon-1024x1024.png" alt=""><span class="kg-bookmark-author">The Road to AI We Can Trust</span><span class="kg-bookmark-publisher">Gary Marcus</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://substackcdn.com/image/fetch/w_1200,h_600,c_limit,f_jpg,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F956c5940-67f6-4da8-af95-001f66b03f69_1282x793.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/aihr/?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">AI and Human Rights</div><div class="kg-bookmark-description">Content for Raoul Wallenberg Talk on AI and Human Rights. Full transcript, slidedeck and references.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2022/01/axbom-rwi-raoul-wallenberg-talks-PA01.001.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/ai-open-letter-problematic/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Why that open letter urging an AI development pause is problematic</div><div class="kg-bookmark-description">Applied ethics isn’t a checklist. It’s about putting in the time and effort to understand risks to wellbeing with the express intent of avoiding, mitigating and monitoring harm. It makes sense then to assume that the open call to pause AI development is a good thing. Well, yes –&nbsp;but no.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2023/03/ai-harm-stop-open-letter.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://garymarcus.substack.com/p/gpt-4s-successes-and-gpt-4s-failures?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">GPT-4’s successes, and GPT-4’s failures</div><div class="kg-bookmark-description">How GPT-4 fits into the larger tapestry of the quest for artificial general intelligence</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://substackcdn.com/icons/substack/apple-touch-icon-1024x1024.png" alt=""><span class="kg-bookmark-author">The Road to AI We Can Trust</span><span class="kg-bookmark-publisher">Gary Marcus</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://substackcdn.com/image/fetch/w_1200,h_600,c_limit,f_jpg,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F544be511-ca78-4891-bfd5-4181b67d5cd4_651x494.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/glance/news/the-chatgpt-grift?section=personalized&ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The ChatGPT grift</div><div class="kg-bookmark-description">Silicon Valley is agog over the capabilities of ChatGPT. They shouldn’t be</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.inkl.com/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18044014/artificial_intelligence_chatbot_concept_1364050120.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.theguardian.com/technology/2023/mar/18/chatgpt-said-i-did-not-exist-how-artists-and-writers-are-fighting-back-against-ai?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">‘ChatGPT said I did not exist’: how artists and writers are fighting back against AI</div><div class="kg-bookmark-description">From lawsuits to IT hacks, the creative industries are deploying a range of tactics to protect their jobs and original work from automation</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://static.guim.co.uk/images/favicon-32x32.ico" alt=""><span class="kg-bookmark-author">The Guardian</span><span class="kg-bookmark-publisher">Vanessa Thorpe</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://i.guim.co.uk/img/media/cb85dac521de2414031629b9b0add492b13eae31/0_103_7999_4800/master/7999.jpg?width=1200&amp;height=630&amp;quality=85&amp;auto=format&amp;fit=crop&amp;overlay-align=bottom%2Cleft&amp;overlay-width=100p&amp;overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdG8tZGVmYXVsdC5wbmc&amp;enable=upscale&amp;s=5ccaa2c3bea2d13d46d29840b4c0d3ef" alt="" onerror="this.style.display = 'none'"></div></a></figure><hr><p></p><p><em>If you <strong>do</strong> want to think ahead and create the conditions for your organization to make the most of this situation, while avoiding going too fast in the wrong direction, I can </em><a href="https://axbom.com/contact/"><em>help</em></a><em> .</em></p> ]]></content:encoded>
                <pubDate>Mon, 20 Mar 2023 10:08:08 +0100</pubDate>
                <author>Per Axbom</author>
                <category><![CDATA[ Digital Ethics ]]></category>
                <enclosure url="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-004.mp3" length="33355551" type="audio/mpeg"/>
                <itunes:author>Per Axbom</itunes:author>
                <itunes:image href="https://axbom.com/content/images/2024/09/004-ai-responsibility.png"/>
                <itunes:summary><![CDATA[ <p><strong>It's never more easy to get scammed than during an ongoing hype. It's March 2023 and we're in the middle of one. Rarely have I seen so many people embrace a brand new experimental solution with so little questioning. Right now, it's important to shake off any mass hypnosis and examine the contents of this new bottle of AI that many have started sipping, or have already started refueling their business computers with. Sometimes outside the knowledge of management.</strong></p><p>AI, a term that became an academic focus in 1956, has today mostly morphed into a marketing term for technology companies. The research field is still based on a theory that human intelligence can be described so precisely <em>that a machine can be built that completely simulates this intelligence</em>. But the word AI, when we read the paper today, usually describes different types of computational models that, when applied to large amounts of information, are intended to calculate and show a result that is the basis for various forms of predictions, decisions and recommendations.</p><p>Clearly weak points in these computational models then become, for example:</p><ul><li>how questions are asked of the computational model (you may need to have very specific wording to get the results you want),</li><li>the information it relies on to make its calculation (often biased or insufficient),</li><li>how the computational model actually does its calculation (we rarely get to know that because the companies regard it as their proprietary secret sauce, which is referred to as <em>black</em> box), and</li><li>how the result is presented to the operator* (increasingly as if the machine is a thinking being, or as if it can determine a correct answer from a wrong one).</li></ul><p>* <em>The operator is the one who uses, or runs, the tool.</em></p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.com/content/images/2023/03/communication-model-ai-axbom.webp" class="kg-image" alt="" loading="lazy" width="1620" height="744" srcset="https://axbom.com/content/images/size/w600/2023/03/communication-model-ai-axbom.webp 600w, https://axbom.com/content/images/size/w1000/2023/03/communication-model-ai-axbom.webp 1000w, https://axbom.com/content/images/size/w1600/2023/03/communication-model-ai-axbom.webp 1600w, https://axbom.com/content/images/2023/03/communication-model-ai-axbom.webp 1620w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Example of explanatory model for AI-driven communication, by Per Axbom.</span></figcaption></figure><p>What we call AI colloquially today is still very far from something that 'thinks' on its own. Even if texts that these tools generate can resemble texts written by humans, this isn't stranger than the fact that the large amount of information that the computational model uses is written by humans. The tools are built to deliver answers that look like human answers, not to actually think like humans.</p><p>Or even deliver a correct answer.</p><p>It is exciting and titillating to talk about AI as self-determining. But it is also dangerous. Add to this the fact that much of what is marketed and sold as AI today is <a href="https://www.functionize.com/blog/things-that-are-called-ml-ai-that-really-arent?ref=axbom.com">simply not AI</a>. The term is extremely ambiguous and has a variety of definitions that have also changed over time. <strong>This means very favorable conditions for those who want to mislead.</strong></p><p>Problems often arise when the philosophical basis of the academic approach is mixed with lofty promises of the technology's excellence by commercial players. And the public, including journalists, of course cannot help but associate the technology with timeless stories about dead things suddenly coming to life.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://axbom.com/content/images/2023/03/media-thumbnail-ember486.jpg" data-kg-custom-thumbnail="https://axbom.com/content/images/2023/03/frankenstein-clip.jpg">
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            <figcaption><p><span style="white-space: pre-wrap;">Clip from the film Frankenstein (1931) where the doctor proclaims that the creature he created is alive. "It's alive!" he shouts again and again.</span></p></figcaption>
        </figure><p>It's almost like that's the exact association companies want people to make.</p><h2 id="we-love-confident-personalities-even-when-they-are-wrong"><strong>We love confident personalities even when they are wrong</strong></h2><p>Many tech companies seem so obsessed with the idea of ​​a thinking machine that they go out of their way to make their solutions appear thinking and feeling when they really aren't.</p><p>With Microsoft's chatbot for Bing, for example, someone decided that in its responses it should randomly shower its operator with emoji symbols. It is the organization's design decision to make the machine more human, of course not something that the chatbot itself "thought of". It is – no matter how boring it sounds and no matter how much you try to make it "human" by having it express personal well-wishes – still an inanimate object without sensations. Even when it is perceived as "speaking its mind".</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/ms-chatbot-alive.webp" class="kg-image" alt="" loading="lazy" width="1569" height="725"><figcaption><span style="white-space: pre-wrap;">Example from Microsoft's chatbot showing its use of emojis.The image shows the bot printing text that insinuates that it wishes it was alive.</span></figcaption></figure><p>OpenAI's ChatGPT, in turn, expresses most of its responses with a seemingly incurable assertiveness. Regardless of whether the answers are right or wrong. In its responses, the tool may create references to works that do not exist, attribute to people opinions they never expressed, or repeat offensive sentiments. If you happen to know that it is wrong and point this out, it begs forgiveness. As if the chatbot itself could be remorseful.</p><p>Then, in the very next second, it can deliver a completely new and equally incorrect answer.</p><blockquote class="kg-blockquote-alt">One problem with the diligent, incorrect answers is of course that it is difficult to know that ChatGPT is wrong unless you already know the answer yourself.</blockquote><p>Both the completely incorrect answers and the bot's ability to completely change its mind when pointing out errors, are not strange in any way. This is how the computational model works. You've probably also heard this called a language model, or <em>Large Language Model (LLM),</em> but in practical terms it's still numerical processing of observed data that determines what the tool prints out as a response.</p><p>What should be questioned is why OpenAI chooses to let the bot present the answers in this way. It is entirely according to <em>the company's</em> design. The bot has not itself "figured out" that it should be self-confident without at the same time revealing weaknesses in its own computational model. That has been OpenAI's decision. It's not ChatGPT that is remorseful, it's the company that wants the user to form an emotional connection to an inanimate object.</p><p>The illusion has largely succeeded. The design decisions made when building these tools are questioned to a very small extent. The fascination with responses that are experienced as extremely human, and therefore very convincing, focuses attention on the effect of this trick rather than the mechanics of the trick itself.</p><p>"Look over here!", as the magician would say.</p><p>Of course people are seduced. A number of design decisions have been made to seduce. Just as with social media or e-commerce. The tools are built by people who are extremely knowledgeable in psychology, linguistics and behavioral economics. The way the answers are presented purely in terms of form and layout is far from a coincidence. The manufacturers are just as keen to influence the operator's appreciation of the tool – despite dubious answers – as they are, of course, to try to improve the rules governing the computational model.</p><p>A lot of work and time is spent on presenting results to make them as engaging and captivating as possible. We know very little about what it does to people's emotional life and well-being in the long term to regularly interact with something that gives the appearance of being alive when it is not.</p><h2 id="the-inadequate-consumer-protection"><strong>The inadequate consumer protection</strong></h2><p>Misleading, designing and steering consumers towards specific behaviors and feelings is of course far from a new phenomenon. It is also a phenomenon that has given rise to laws and organizations intended to protect consumers and help them avoid adversity in the marketplace.</p><p>The US Federal Trade Commission (FTC) recently issued <a href="https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check?ref=axbom.com">a letter</a> asking companies to keep better track of their promises about what AI can and cannot do. At the same time, it is a reminder to all consumers of how the ongoing hype entails risks.</p><p>Here are some of the behaviors that the FTC has identified and wants to call attention to:</p><ol><li><strong>Companies exaggerate what AI products can do. </strong>Sometimes they even claim to be able to do things far beyond what existing AI or automated technology can actually accomplish today. For example, there may be claims about being able to <em>predict</em> people's behaviour.</li><li><strong>Companies claim that their product <em>with AI</em> does something better than an equivalent product that does not have AI integrated. </strong>This claim can be used to justify a higher price. However, such a comparative claim needs convincing evidence, otherwise one may not claim it. Probably shouldn't believe it either.</li><li><strong>Companies claim to sell an AI product but AI technology is missing. </strong>Unfounded claims about AI support in various digital tools are not entirely unusual. The FTC specifically warns that the use of AI during the development of a product does not mean that the product contains AI.</li><li><strong>Companies don't know the risks. </strong>You must know the foreseeable risks and impact of the product before releasing it to the market. If something goes wrong, decisions are made on the wrong grounds, or prejudices are reinforced, you can't blame a third-party vendor. And you can't fall back on the technology being a "black box" that you don't understand or didn't know how to test.</li></ol><p>For example, if you have thought about implementing an integration with ChatGPT, have you also thought about the legal liability of something going wrong?</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.com/content/images/2023/03/anakin-padme-ai-better.jpg" class="kg-image" alt="" loading="lazy" width="503" height="499"><figcaption><b><strong style="white-space: pre-wrap;">The Anakin and Padmé 4-Panel meme. "I'm adding AI to my product tomorrow",says Anakin. Padmé responds "And making it better for everyone, right?"</strong></b></figcaption></figure><p>But "It's all moving so fast!" and there is a huge fear among many of missing the bus and not being part of one of the biggest technology shifts of our time. However<em>, quick</em> decisions rarely go hand in hand with <em>mindful </em>decisions. It may  be more valuable to fear missed responsibilities when risks tend to be ignored.</p><p>But why this focus on moving so quickly?</p><h2 id="this-changes-everything-as-always"><strong>This changes EVERYTHING. As always.</strong></h2><p>Individuals who do not fall under the scrutiny of consumer protection agencies are the large group of independent experts who are now being invited to comment on tech companies and their new AI products in news articles and tv programmes.</p><p>"It's all moving very fast now," many experts say, pointing out that many companies will have to completely redraw the map of how they conduct their businesses. Not infrequently, it is the same experts who said that we will have a large fleet of self-driving cars on our roads within two years. Eight years ago.</p><p>Explanations for failed predictions are rarely requested, but the same futurists are happy to be trusted again and again to profess on the next big technological shift with unabashed audacity. The confidence with which these predictions are expressed, and accepted, perhaps remind you of something? Maybe a chatbot you've heard of.</p><p>It is comfortable and nice to have someone who can speak out about all the new things that are happening in tech and can do it in a way that is assertive, with wording and words that also inspire confidence. Because who would know all those words without also being knowledgeable and credible?</p><p>We know deep down that the future cannot be predicted with certainty at all, but it's of course more fun with someone who brings messages about a cool, exciting and brighter future than someone who asks for some calm and reflection.</p><p>"But it cannot be stopped. It's just too powerful!” keeps being repeated, seemingly selling the idea that our task in the tech industry is to encourage everyone to grab a seat on the nearest commercial rocket and hold on tight because we are in for the ride of a lifetime.</p><p>These advisors apparently don't want to encourage a consideration of where we want the rocket to go. Perhaps in this regard we should have a think about whether the rockets on offer – that is, specific corporate solutions – are really the best means of transport to the future we ourselves envision as a destination.</p><p>But that obviously naive of me. As if the people affected by the innovations should have any say. Silly me.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/hello-tomorrow-tv-series-apple-poster.webp" class="kg-image" alt="" loading="lazy" width="1350" height="698"><figcaption><span style="white-space: pre-wrap;">Poster from the TV series Hello Tomorrow with the whole gang of salespeople at the company Brightside, which promises a better life on Earth's natural satellite. </span><a href="https://www.youtube.com/watch?v=NyPx64LjdJM&ref=axbom.com"><span style="white-space: pre-wrap;">Watch trailer (YouTube)</span></a></figcaption></figure><p>A new TV series, <em>Hello Tomorrow! </em>, was recently released on Apple's streaming service. In a retro-futuristic future, think 'American 1950s with hovering cars', a group of salespeople travel the US selling apartments they claim to have built on the moon.</p><p>The series reminds us of how we as humans often see the escape to something else as a solution to our problems here and now. And how the attraction to something new and shiny can cloud our ability to thoughtfully assess its validity, as well as its ability to meet our real needs. Do watch it as moral lesson in the importance of pausing to assess.</p><h2 id="smart-yet-completely-ignorant-of-human-danger"><strong>"Smart", yet completely ignorant of human danger</strong></h2><p>In December 2021, in a chilly Colorado, a 10-year-old girl was sitting indoors with her mother. Bored. They started using Amazon's chatbot Alexa and asked for challenges with things to do. I don't want to call the tool "smart" but it is undeniably a chat tool marketed as AI. From this <em>bot</em>, mother and daughter were given tips on exercises to counteract boredom, such as lying on the floor and rolling around while holding a shoe against one foot.</p><p>When the girl asked for the next challenge, <a href="https://twitter.com/klivdahl/status/1475220450598924297?s=20&ref=axbom.com">Alexa suggested</a> that the girl do <em>The Penny Challenge</em>. Alexa went on to explain: it's an activity that involves inserting a wall plug only halfway into a wall socket and then holding a coin against one of the live pins. “No Alexa! No!" shouted her mother who was sitting beside her. In the worst case, such action can lead to dangerous shocks, trigger a fire and even lead to the loss of fingers. Or worse.</p><figure class="kg-card kg-image-card kg-card-hascaption"><a href="https://translate.google.com/website?sl=sv&tl=en&hl=en&client=webapp&u=https://twitter.com/klivdahl/status/1475220450598924297?s%3D20%26ref%3Daxbom-se&ref=axbom.com"><img src="https://axbom.se/content/images/2023/03/ai-assistant-alexa-penny-challenge-1.webp" class="kg-image" alt="" loading="lazy" width="2000" height="1011"></a><figcaption><span style="white-space: pre-wrap;">Screenshot showing the prompt from Alexa to hold a coin to a current-carrying prong.</span></figcaption></figure><p>The way Alexa worked in this case, the tool performs a Google search but does not evaluate the suggestions that come in return. The challenge is thus out there on the Internet – and when it is retrieved and presented by a chatbot from a well-known company, of course one would like to believe that it has gone through some form of quality review.</p><p>But these chatbots don't quality-check their own responses in that way. They are not "aware". What is spewed out is the result of a computational model that will sometimes rely on life-threatening information if it has access to it.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">ℹ️</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Parentheses:</strong></b></i><i><em class="italic" style="white-space: pre-wrap;"> In cases where harmful material is actually removed from the source material, it's often low-paid people in poorer countries who do this manually (not an algorithm). For example, OpenAI has paid </em></i><a href="https://time.com/6247678/openai-chatgpt-kenya-workers/?ref=axbom.com"><i><em class="italic" style="white-space: pre-wrap;">Kenyan workers</em></i></a><i><em class="italic" style="white-space: pre-wrap;"> $2 an hour to look at child and animal abuse, murder, physical violence, self-harm, torture and incest. So that their users in the western world won't have to see it. I am currently following an ongoing legal process between </em></i><a href="https://www.theafricareport.com/183395/south-africas-daniel-motaung-the-exploited-facebook-moderator-demanding-change/?ref=axbom.com"><i><em class="italic" style="white-space: pre-wrap;">Daniel Motaung and Facebook</em></i></a><i><em class="italic" style="white-space: pre-wrap;">, regarding their long-standing application of this practice.</em></i></div></div><p>When I first heard that a journalist wrote about how Microsoft's new chatbot encouraged him to leave his wife, of course it sounded absurd. Reading up on the case, I was irritated by how the journalist in question described his reactions and in many ways further boosted the illusion of the language model having a consciousness. And this just months after it became world news that an engineer at Google convinced himself that a chatbot was alive. An engineer who was then let go.</p><p>At first reading, one might think that the whole mess with a chatbot expressing its love for the journalist just emerged as a quirky effect of his odd questions. As he obviously won't leave his wife, it feels harmless.</p><p><strong>But sometimes it's enough to think a step further to lay the foundation for a risk assessment:</strong> can the same chatbot, for example, write a text that looks like an encouragement of self-harm behavior? Can it offer four tips on how best to hide self-inflicted bruises?</p><p>Here I've only started a train of thought, but I am convinced that you yourself can fill in what I am not saying. There are potentially tragic consequences of allowing language models on the market that can encourage and essentially "incite" behavior that harms the person them-self or others close to them. <em>Without anyone asking for it. Even as they are objecting.</em></p><p>In such a case, who is responsible? Surprisingly many seem to argue that the operator them-self is responsible. That whoever builds the tool and releases it to the public is without fault. This is how the manufacturers themselves reason.</p><p>But the moment there is suspicion of a machine giving rise to harm, it should indicate a direct reason for politicians and consumer rights organizations to react and take action.</p><p><strong>IKEA recalls stuffed animals when googly eyes pose a suffocation risk. Food products are recalled when they are suspected of causing illness. Cars are recalled when it is suspected that a couple screws haven't been tightened properly. All this often happens before a single person has been harmed.</strong></p><p>But in the case of the girl who received a suggestion of holding a coin to a live prong, it was enough for Amazon to simply announce "we'll fix that" in a statement. And that was it.</p><p>And when mental illness can be intensified by a machine and lead to horrific consequences, it is easily waved away. It appears no one needs to be held responsible for the machine's impact. Nothing needs to be regulated or recalled.</p><p>Some people matter less than others.</p><p>In the ChatGPT tool, there's also a kind of built-in protection against liability. Two people who ask the same question will never get the same answer. At least not worded in exactly the same way. How can we verify harm if responses are not replicable?</p><p>It never ceases to amaze me how willing we are to ignore potential harm to the most vulnerable when we gain access to tools that benefit ourselves. Yes, that applies to myself as well. The positive benefits I myself enjoy strengthen the incentives to ignore negative impacts for others. People do not generally want to lose abilities they once won.</p><p>AI is not neutral. It never has been and will not be for the foreseeable future. The researchers agree on this. AI is an extension of what already exists. Prejudices included. And in addition to the content it is based on, its consequences are also affected by how the tool is designed, and who is awarded access to it.</p><h2 id="everything-can-be-sold-with-killer-advertising"><strong>Everything can be sold with killer advertising</strong></h2><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.com/content/images/2023/03/snakeoil-1024x768.png" class="kg-image" alt="" loading="lazy" width="1024" height="768" srcset="https://axbom.com/content/images/size/w600/2023/03/snakeoil-1024x768.png 600w, https://axbom.com/content/images/size/w1000/2023/03/snakeoil-1024x768.png 1000w, https://axbom.com/content/images/2023/03/snakeoil-1024x768.png 1024w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Vintage snake oil advertisement with promises of curing frost bites, chill blains, bruises, sore throat, bites of animals, insects and reptiles.</span></figcaption></figure><p>The concept of AI plays into the hands of manufacturers. It is imaginative enough to conjure up images from science fiction and enhances the feeling of truly living in the future. But it's also vague enough for the manufacturer to escape liability if someone were to claim it.</p><blockquote><em>"Of course you must understand, my dear, that you can't trust a computer?"</em></blockquote><p>When it comes to certain other words, the companies are immensely more thorough. Recently, Google had an all-hands meeting about its new AI-based Chatbot "Bard". A question from one employee felt very refreshing:</p><blockquote><em>"Bard and ChatGPT are large language models, not knowledge models. They are great at generating human-sounding text, they are not good at ensuring their text is fact-based. Why do we think the big first application should be Search, which at its heart is about finding true information?"</em></blockquote><p>The answer from product manager Jack Krawczyk is revealing: "Bard is not search." He believes that instead it works best as a "collaborative AI service". The tool is supposed to be a "creative friend" that helps you "kick-start your imagination and explore your curiosity". At the same time, he admits that you won't be able to stop people from using it in the same way as "search".</p><p>Parts of the staff say they left the meeting with more questions than answers, a circumstance that feels incredibly telling for the present state of the industry.</p><p>It is obvious that the manufacturers do not really dare to vouch for the responses their tools are currently delivering. Slowly they are realizing that what they promise actually has to match reality a little better. In order to not run into legal consequences, they cannot say that you get "answers" if a significant number of these are incorrect. Instead, calling these new, hyped AI services "creative buddies" might lower expectations a few notches. But their purpose becomes all the more diffuse.</p><blockquote class="kg-blockquote-alt">At the same time, companies do not experience any problems with using the term "AI" and do not seem to feel compelled to define what it means either.</blockquote><p><strong>This is my take:</strong> The companies that make language models are terrible at talking about what their products are actually for, or expected to do. At best, they can contribute lists of examples of things that the tools could potentially or possibly be used for. With few words about possible dangers. You can however read between the lines in terms and conditions, where the companies express how they try to limit racism, violence and porn, for example.</p><p>If you can't account for how what you built matches what you intended to build, how good is the result? The answer is: you cannot know. If you have not indicated in advance what the purpose of your product is, you cannot measure whether it succeeds in that purpose.</p><p>But what the manufacturers like most is, of course, that if they don't say what the tool is supposed to do, they can more easily evade responsibility for the negative impact that the tool contributes to. It is not just the language model itself, and how its computations work, that are hidden in a black box. The same goes for the companies' intentions.</p><p>In the same vein, the use of the word <em>beta</em> is a tactical approach. Once a popularized strategy à la Google's free e-mail service, today many tools are released on the market with the label "beta version". This means that the tool cannot be considered to be finished and companies assert less responsibility for how well it works, or if someone should get hurt. How long a product can use the term <em>beta</em> or how many people it is allowed to influence during that time seems to be entirely up to the company itself.</p><p>For those of you who may not remember, Gmail had the label "beta" for a full five years. From 2004 to 2009.</p><h3 id="if-words-can-mean-anything-how-do-you-protect-consumers">If words can mean anything, how do you protect consumers?</h3><p><strong>Should it really be called AI at all, what the companies are doing? </strong>This concept, which is so thrilling to both the media and consumers, does it not create a complete misrepresentation of what is going on? Doesn't the concept itself risk misleading and thus be the first and most obvious contribution to many misunderstandings?</p><p>The companies deliberately set the stage for perceptions that do not match reality, knowing of course that a large number of people will believe that the systems they use are somehow close to a consciousness. This contributes to unreasonable expectations and fears.</p><p>Also, imagine for a moment that sometime in the distant future the research field will actually figure out how to replicate human intelligence, which is what the academic focus is all about. In this context it's downright embarrassing that what is being built today can be called AI.</p><p>It's like an abacus being marketed as <em>Deep Thought</em>, you know that advanced computer in The Hitchhiker's Guide to the Galaxy that calculates that the solution to <em>the ultimate question of life, the universe and everything</em> is 42.</p><p>No, that computer of course doesn't exist in reality. Much like AI.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/abakus-deep-thought-ai.webp" class="kg-image" alt="" loading="lazy" width="1016" height="529"><figcaption><span style="white-space: pre-wrap;">An image of a classic abacus next to an image of the computer "Deep Thought" from the film based on the book The Hitchhiker's Guide to the Galaxy by Douglas Adams.</span></figcaption></figure><p>I tend to agree with linguist Emily M. Bender that there are far better names than AI. After an AI conference in 2019 in Rome, a former Italian parliamentarian, Stefano Quintarelli, together with some friends instead coined the term <a href="https://blog.quintarelli.it/2019/11/lets-forget-the-term-ai-lets-call-them-systematic-approaches-to-learning-algorithms-and-machine-inferences-salami/?ref=axbom.com"><em>Systematic Approaches to Learning Algorithms and Machine Inferences</em></a>. This narrows the scope of what we're talking about in a better way, and also has a memorable and easily pronounced acronym: SALAMI.</p><p>We can then talk about products that are <em>Powered by SALAMI</em> and ask ourselves existential questions such as:</p><ul><li>Will SALAMI develop an emotional life and a personality that resembles that of a human?</li><li>Can you fall in love with a SALAMI?</li><li>Will SALAMI break free from human limitations and develop a self far superior to that of humankind?</li></ul><p>Absolutely, this may sound nonsensical. But if you understand what it actually is that may be called AI today, then it also sounds much more reasonable to force a change to a term that doesn't mislead as many people, with all the danger this can entail.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/salami-ai.webp" class="kg-image" alt="" loading="lazy" width="2000" height="872"><figcaption><span style="white-space: pre-wrap;">A salami with a superhero cape and a whimsical grin, in front of the moon.</span></figcaption></figure><h2 id="how-do-i-prepare-myself-and-my-organization"><strong>How do I prepare myself and my organization?</strong></h2><p>What happens when an organization's employees enter sensitive information into ChatGPT and forget that they are entering the information into someone else's computer? For something as trivial, perhaps, as <em>summarizing</em> or <em>translating</em> or <em>checking spelling,</em> personal data can be transferred to someone else's possession.</p><p>Should we perhaps assume that it has already happened?</p><p>In a current example from the security company Cyberhaven, a doctor entered his patient's name and diagnosis in ChatGPT and asked the chatbot to write a letter to the patient's insurance company.</p><p>What will be your role as a leader in an organization in all this? Is it your role to just repeat what the manufacturers themselves say, to get carried away and start playing around with all possible areas of application? I would propose that your role as a leader is to really immerse yourself and guide your organization. To consider abilities, strengths and opportunities but also risks and problems.</p><p>The hype right now means that many bad decisions will be made, lots of people will be deceived and many will make investments that lead them in the wrong direction. Running ever faster is a great way to make the situation worse.</p><p>Best case, initiatives are taken to ensure that important discussions are held before the tools are used extensively. In healthy organisations conditions are created for employees to – in safe environments – talk about when, where and how they see advantages and disadvantages.</p><p>And these insights are of course documented, provide guidance, and are revisited and revised regularly.</p><p>But is there perhaps another personality that you would much rather listen to?</p><p>My personality troubles you with reflection, foreseeing consequences and more consciously choosing the direction and uses of modern technology. My personality wants people to be held accountable for what they manufacture both before and after it contributes to concerns.</p><p>There are, of course, completely different personalities who promise you the moon and that everything will be better if you just start using the tool. Who want you to stop asking so many questions. But that you instead invest. Preferably yesterday. Personalities who believe that we are living in the best of times and moments away from streamlining work and prosperity. Sure, someone might get hurt in the periphery of things, but within two years AI will have changed your entire business, say the experts on television.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://axbom.se/content/images/2023/03/astronaut-moon-ai.webp" class="kg-image" alt="" loading="lazy" width="2000" height="872"><figcaption><span style="white-space: pre-wrap;">Astronaut sitting on a rocket heading towards the moon, making the v sign with both hands.</span></figcaption></figure><p>Maybe there is also a vacant apartment in the Sea of Tranquility.</p><p>Of course there will be positive effects and helpful tools created in this technological leap. But in the zeal to 'make more efficient' it is all too easy to forget how problems are also created. Often for people who are rarely listened to, or who are the most vulnerable. There is a great deal of room left for both bearing, and demanding, more responsibility. ◾️</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-004_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-004.mp3" preload="metadata"></audio><div class="kg-audio-title">AI responsibility in a hyped-up world</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">2074.0179591836736</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div><hr><h2 id="sources-and-further-reading">Sources and Further Reading</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/news/google-s-head-of-chatgpt-rival-bard-reassures-employees-the-tool-is-not-search/zaamPPfjYgZ?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Google’s head of ChatGPT rival Bard reassures employees it’s ‘a collaborative A.I. service’ and ‘not search’</div><div class="kg-bookmark-description">Employees peppered Google execs with uncomfortable questions about search and A.I. chatbots at an all-hands meeting on Thursday.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.inkl.com/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/17919576/GettyImages-1466966360-e1677888132181.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Keep your AI claims in check</div><div class="kg-bookmark-description">A creature is formed of clay. A puppet becomes a boy. A monster rises in a lab. A computer takes over a spaceship. And all manner of robots serve or control us.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.ftc.gov/themes/custom/ftc_uswds/favicon.ico" alt=""><span class="kg-bookmark-author">Federal Trade Commission</span><span class="kg-bookmark-publisher">the Premerger Notification Office Staff</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.ftc.gov/themes/custom/ftc_uswds/img/ftc_social_share_default_en.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://nymag.com/intelligencer/article/ai-artificial-intelligence-chatbots-emily-m-bender.html?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">You Are Not a Parrot</div><div class="kg-bookmark-description">And a chatbot is not a human. And a linguist named Emily M. Bender is very worried what will happen when we forget this.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.nymag.com/media/sites/intelligencer/icon.196x196.png" alt=""><span class="kg-bookmark-author">Intelligencer</span><span class="kg-bookmark-publisher">Elizabeth Weil</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://pyxis.nymag.com/v1/imgs/920/1f7/2fa484190172e09ac140a16b232a4d6533-0523FEA-AIEthics--IAN7000-flat.1x.rsocial.w1200.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://augmentedrobot.medium.com/dont-sacrifice-integrity-on-the-ai-efficiency-altar-65d8bc625d9f?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Don’t sacrifice integrity on the AI efficiency altar</div><div class="kg-bookmark-description">I wasn’t sure this needed to be an article, after all, most adults know that the internet is a giant post-card where even your most private…</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://cdn-static-1.medium.com/_/fp/icons/Medium-Avatar-500x500.svg" alt=""><span class="kg-bookmark-author">Medium</span><span class="kg-bookmark-publisher">augmentedrobot</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://miro.medium.com/v2/resize:fit:1200/1*lwqUdSrxgD2z4BhzT0OGdw@2x.jpeg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://hbswk.hbs.edu/item/chatgpt-did-big-tech-set-up-the-world-for-ai-bias-disaster?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?</div><div class="kg-bookmark-description">Google tried to silence AI bias warnings from ethicist Timnit Gebru. Will a world enamored with OpenAI’s ChatGPT be able to confront them? Tsedal Neeley reflects on Gebru’s experience in a case study, and offers advice on managing the ethical risks of AI.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://webassets.hbs.edu/sites/home/favicon.ico" alt=""><span class="kg-bookmark-author">HBS Working Knowledge</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3vgmmrg377kge.cloudfront.net/Style%20Library/api/resize.aspx?imgpath=https://hbswk.hbs.edu/PublishingImages/TechEye-1280x720.jpg&amp;w=1200&amp;h=630" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.darkreading.com/risk/employees-feeding-sensitive-business-data-chatgpt-raising-security-fears?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Employees Are Feeding Sensitive Business Data to ChatGPT</div><div class="kg-bookmark-description">More than 4% of employees have put sensitive corporate data into the large language model, raising concerns that its popularity may result in massive leaks of proprietary information.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://beta.darkreading.com/favicon-32x32.ico" alt=""><span class="kg-bookmark-author">Dark Reading</span><span class="kg-bookmark-publisher">Robert Lemos</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://eu-images.contentstack.com/v3/assets/blt66983808af36a8ef/blt5f25120fa6024109/63e409b34ae0035ee661d469/ChatGPT_Komsan_Saiipan_Alamy.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.techwontsave.us/episode/151_dont_fall_for_the_ai_hype_w_timnit_gebru?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Don’t Fall for the AI Hype w/ Timnit Gebru - Tech Won’t Save Us</div><div class="kg-bookmark-description">The hype cycle around ChatGPT and Stable Diffusion is growing, but what will their real impact be? Timnit Gebru explains how she came to research AI and why these technologies likely won’t be as transformative as we’re being told.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.techwontsave.us/favicon.ico" alt=""><span class="kg-bookmark-author">Tech Won't Save Us</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://techwontsave.us/assets/img/social/twsu_social.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.radicalai.org/chatgpt-limitations?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The Limitations of ChatGPT with Emily M. Bender and Casey Fiesler — The Radical AI Podcast</div><div class="kg-bookmark-description"></div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://images.squarespace-cdn.com/content/v1/5e9884bbf25f9a7326953521/1590360752382-UEEXJW33WJYQL519CSD8/favicon.ico?format=100w" alt=""><span class="kg-bookmark-author">The Radical AI Podcast</span><span class="kg-bookmark-publisher">0</span></div></div><div class="kg-bookmark-thumbnail"><img src="http://static1.squarespace.com/static/5e9884bbf25f9a7326953521/t/63fe43a74f7cc70d790cf586/1677607850343/Limitations+of+ChatGPT.png?format=1500w" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://garymarcus.substack.com/p/the-cnet-fake-news-fiasco-autopilot?ref=refind"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The CNET Fake News Fiasco, Autopilot, and the Uncanny Cognitive Valley</div><div class="kg-bookmark-description">Some things we all need to watch out for.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://substackcdn.com/icons/substack/apple-touch-icon-1024x1024.png" alt=""><span class="kg-bookmark-author">The Road to AI We Can Trust</span><span class="kg-bookmark-publisher">Gary Marcus</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://substackcdn.com/image/fetch/w_1200,h_600,c_limit,f_jpg,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F956c5940-67f6-4da8-af95-001f66b03f69_1282x793.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/aihr/?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">AI and Human Rights</div><div class="kg-bookmark-description">Content for Raoul Wallenberg Talk on AI and Human Rights. Full transcript, slidedeck and references.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2022/01/axbom-rwi-raoul-wallenberg-talks-PA01.001.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://axbom.com/ai-open-letter-problematic/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Why that open letter urging an AI development pause is problematic</div><div class="kg-bookmark-description">Applied ethics isn’t a checklist. It’s about putting in the time and effort to understand risks to wellbeing with the express intent of avoiding, mitigating and monitoring harm. It makes sense then to assume that the open call to pause AI development is a good thing. Well, yes –&nbsp;but no.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://axbom.com/content/images/size/w256h256/2022/07/axbom-avatar-2020-PA07_o.png" alt=""><span class="kg-bookmark-author">axbom.com</span><span class="kg-bookmark-publisher">Per Axbom</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://axbom.com/content/images/2023/03/ai-harm-stop-open-letter.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://garymarcus.substack.com/p/gpt-4s-successes-and-gpt-4s-failures?ref=axbom.se"><div class="kg-bookmark-content"><div class="kg-bookmark-title">GPT-4’s successes, and GPT-4’s failures</div><div class="kg-bookmark-description">How GPT-4 fits into the larger tapestry of the quest for artificial general intelligence</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://substackcdn.com/icons/substack/apple-touch-icon-1024x1024.png" alt=""><span class="kg-bookmark-author">The Road to AI We Can Trust</span><span class="kg-bookmark-publisher">Gary Marcus</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://substackcdn.com/image/fetch/w_1200,h_600,c_limit,f_jpg,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F544be511-ca78-4891-bfd5-4181b67d5cd4_651x494.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.inkl.com/glance/news/the-chatgpt-grift?section=personalized&ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The ChatGPT grift</div><div class="kg-bookmark-description">Silicon Valley is agog over the capabilities of ChatGPT. They shouldn’t be</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.inkl.com/images/icons/apple-icon-180x180-fd7b9426499f791e179b83c9615abf71.png?vsn=d" alt=""><span class="kg-bookmark-author">inkl</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://images.inkl.com/s3/article/lead_image/18044014/artificial_intelligence_chatbot_concept_1364050120.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.theguardian.com/technology/2023/mar/18/chatgpt-said-i-did-not-exist-how-artists-and-writers-are-fighting-back-against-ai?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">‘ChatGPT said I did not exist’: how artists and writers are fighting back against AI</div><div class="kg-bookmark-description">From lawsuits to IT hacks, the creative industries are deploying a range of tactics to protect their jobs and original work from automation</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://static.guim.co.uk/images/favicon-32x32.ico" alt=""><span class="kg-bookmark-author">The Guardian</span><span class="kg-bookmark-publisher">Vanessa Thorpe</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://i.guim.co.uk/img/media/cb85dac521de2414031629b9b0add492b13eae31/0_103_7999_4800/master/7999.jpg?width=1200&amp;height=630&amp;quality=85&amp;auto=format&amp;fit=crop&amp;overlay-align=bottom%2Cleft&amp;overlay-width=100p&amp;overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdG8tZGVmYXVsdC5wbmc&amp;enable=upscale&amp;s=5ccaa2c3bea2d13d46d29840b4c0d3ef" alt="" onerror="this.style.display = 'none'"></div></a></figure><hr><p></p><p><em>If you <strong>do</strong> want to think ahead and create the conditions for your organization to make the most of this situation, while avoiding going too fast in the wrong direction, I can </em><a href="https://axbom.com/contact/"><em>help</em></a><em> .</em></p> ]]></itunes:summary>
                <itunes:subtitle></itunes:subtitle>
                <itunes:keywords>technology, ethics, digital, human rights</itunes:keywords>
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                <title>The ability that makes me who I am</title>
                <itunes:title>The ability that makes me who I am</itunes:title>
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                <content:encoded><![CDATA[ <p><strong>"But what is it you really work with, Per?"</strong></p><p><strong>I get this question from time to time in the workplace. Over the years it has, contrary to my expectations, become harder to answer. Not because I do not know, but because it is not readily summarised in an easily digestible product name.</strong></p><p>Clients wish to purchase UX, or accessibility, or something else to do with digital design. Or perhaps a workshop facilitator, coach or course leader. Someone who fits in a template.</p><p>My strength, and weakness, has always been that I do not fit the template. And do not wish to. I can be all the things asked for. On paper. But I also must be allowed to be something more. Maybe that's why, 13 years ago, I started my own company.</p><p>I am a listener.</p><p>I listen to what you say. And intensely to what you do not say. It might align with tone of voice, choice of words, or body language. But I have difficulty explaining it any other way than this: <em>when I listen I can hear what you already know but haven't yet heard yourself say</em>.</p><p>Being a listener has provided me with enormous advantages. I do not rush in vain. When others are in a hurry to deliver, and create, they soon become entangled in thoughts and ideas that are difficult to let go, even as they clash with reality.</p><p>I wait until I am confident not setting off in the wrong direction. Try a few small steps, and listen. Again and again during two decades of work with digital solutions I have seen the tortoise reach the goal ahead of the hare.</p><figure class="kg-card kg-image-card"><img src="https://axbom.se/content/images/2023/02/hare-tortoise-divider.png" class="kg-image" alt="Line drawing of a tortoise walking ahead of a hare." loading="lazy" width="1469" height="283"></figure><p>The problem you have identified is perhaps not the one you need to address first. The solution you see so clearly may have several paths with very different outcomes.</p><p>As a listener I can provide what creates more wellbeing within the organisation, within you and within stakeholders impacted by your operations. It may not always turn out the way you had in mind, but often it becomes something immensely valuable.</p><p>Sometimes when I've listened a while and someone in a meeting notices my silence I am asked the question, "What do you think, Per?"</p><p>It's at this point I stand, walk up to a whiteboard, and describe what I have heard. What has been said, but not always out loud. If it's a digital solution it could be an interface I draw. If it's a strategy it could be a timeline. If it's about decision-making I perhaps sketch a flowchart. </p><p>Are you curious about what I would say? Perhaps it's time to hire me.</p><p>You have my permission to place any label you want on my role.</p><p>But I will be a listener.</p><hr><p><em>You can read more about my </em><a href="https://axbom.com/services/"><em>services</em></a><em> or </em><a href="https://drive.axbom.com/?ref=axbom.com"><em>package deals</em></a><em>. But how I can best be of help to you may become more clear if you </em><a href="https://axbom.com/contact/"><em>get in touch</em></a><em>.</em></p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-001_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-001.mp3" preload="metadata"></audio><div class="kg-audio-title">Carefully with per axbom 001</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">274.1551020408163</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div> ]]></content:encoded>
                <pubDate>Fri, 10 Feb 2023 10:31:43 +0100</pubDate>
                <author>Per Axbom</author>
                <category><![CDATA[ Carefully with Per Axbom ]]></category>
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                <itunes:summary><![CDATA[ <p><strong>"But what is it you really work with, Per?"</strong></p><p><strong>I get this question from time to time in the workplace. Over the years it has, contrary to my expectations, become harder to answer. Not because I do not know, but because it is not readily summarised in an easily digestible product name.</strong></p><p>Clients wish to purchase UX, or accessibility, or something else to do with digital design. Or perhaps a workshop facilitator, coach or course leader. Someone who fits in a template.</p><p>My strength, and weakness, has always been that I do not fit the template. And do not wish to. I can be all the things asked for. On paper. But I also must be allowed to be something more. Maybe that's why, 13 years ago, I started my own company.</p><p>I am a listener.</p><p>I listen to what you say. And intensely to what you do not say. It might align with tone of voice, choice of words, or body language. But I have difficulty explaining it any other way than this: <em>when I listen I can hear what you already know but haven't yet heard yourself say</em>.</p><p>Being a listener has provided me with enormous advantages. I do not rush in vain. When others are in a hurry to deliver, and create, they soon become entangled in thoughts and ideas that are difficult to let go, even as they clash with reality.</p><p>I wait until I am confident not setting off in the wrong direction. Try a few small steps, and listen. Again and again during two decades of work with digital solutions I have seen the tortoise reach the goal ahead of the hare.</p><figure class="kg-card kg-image-card"><img src="https://axbom.se/content/images/2023/02/hare-tortoise-divider.png" class="kg-image" alt="Line drawing of a tortoise walking ahead of a hare." loading="lazy" width="1469" height="283"></figure><p>The problem you have identified is perhaps not the one you need to address first. The solution you see so clearly may have several paths with very different outcomes.</p><p>As a listener I can provide what creates more wellbeing within the organisation, within you and within stakeholders impacted by your operations. It may not always turn out the way you had in mind, but often it becomes something immensely valuable.</p><p>Sometimes when I've listened a while and someone in a meeting notices my silence I am asked the question, "What do you think, Per?"</p><p>It's at this point I stand, walk up to a whiteboard, and describe what I have heard. What has been said, but not always out loud. If it's a digital solution it could be an interface I draw. If it's a strategy it could be a timeline. If it's about decision-making I perhaps sketch a flowchart. </p><p>Are you curious about what I would say? Perhaps it's time to hire me.</p><p>You have my permission to place any label you want on my role.</p><p>But I will be a listener.</p><hr><p><em>You can read more about my </em><a href="https://axbom.com/services/"><em>services</em></a><em> or </em><a href="https://drive.axbom.com/?ref=axbom.com"><em>package deals</em></a><em>. But how I can best be of help to you may become more clear if you </em><a href="https://axbom.com/contact/"><em>get in touch</em></a><em>.</em></p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-001_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-001.mp3" preload="metadata"></audio><div class="kg-audio-title">Carefully with per axbom 001</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">274.1551020408163</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div> ]]></itunes:summary>
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                <title>Join the Journey</title>
                <itunes:title>Join the Journey</itunes:title>
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                <content:encoded><![CDATA[ <p>Digital tools, smart devices, AI and virtual worlds are celebrated for the problems they solve, while the problems they create are concealed or glossed over.<br><br>My name is Per Axbom and I’m a Swedish communication theorist born in Liberia. My international upbringing, my early 80s computer enthusiasm, aligned with a passion for responsible innovation, has resulted in a deep concern for human rights in a digital context.&nbsp;<br><br>I want to boost general knowledge about harmful impact and encourage balanced and honest conversations about possible, plausible and desirable futures.<br><br>After blogging for more than 25 years about the human perspective in digitalisation I am adding to my channels yet another podcast. You get brief insights in episodes around 7 minutes that can be listened to on a whim, and from time to time some longer expansions on current phenomena.<br><br>Do use the episodes as triggers for reflection but also conversation with people in your circles of trust.<br><br>The future is not predetermined and not something we can just leave to others to decide over. The future is something we together contribute to through our decisions. But this means we must also better understand the consequences of what we ourselves are doing today. And&nbsp; right now.<br><br>To guide the content I would love to hear from you. What makes you curious? What do you feel is hard to grasp in this rapidly changing world? What you think media is getting wrong and deserves a better explanation? How are you affected when it comes to attention, self-determination and health?</p><p>Get in touch by emailing&nbsp;<a href="mailto:carefully@axbom.com" rel="noreferrer">carefully@axbom.com</a>.</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-trailer_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-trailer.mp3" preload="metadata"></audio><div class="kg-audio-title">Carefully with Per Axbom – Trailer</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">144.0130612244898</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div> ]]></content:encoded>
                <pubDate>Wed, 01 Feb 2023 02:42:00 +0100</pubDate>
                <author>Per Axbom</author>
                <category><![CDATA[ Carefully with Per Axbom ]]></category>
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                <itunes:author>Per Axbom</itunes:author>
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                <itunes:summary><![CDATA[ <p>Digital tools, smart devices, AI and virtual worlds are celebrated for the problems they solve, while the problems they create are concealed or glossed over.<br><br>My name is Per Axbom and I’m a Swedish communication theorist born in Liberia. My international upbringing, my early 80s computer enthusiasm, aligned with a passion for responsible innovation, has resulted in a deep concern for human rights in a digital context.&nbsp;<br><br>I want to boost general knowledge about harmful impact and encourage balanced and honest conversations about possible, plausible and desirable futures.<br><br>After blogging for more than 25 years about the human perspective in digitalisation I am adding to my channels yet another podcast. You get brief insights in episodes around 7 minutes that can be listened to on a whim, and from time to time some longer expansions on current phenomena.<br><br>Do use the episodes as triggers for reflection but also conversation with people in your circles of trust.<br><br>The future is not predetermined and not something we can just leave to others to decide over. The future is something we together contribute to through our decisions. But this means we must also better understand the consequences of what we ourselves are doing today. And&nbsp; right now.<br><br>To guide the content I would love to hear from you. What makes you curious? What do you feel is hard to grasp in this rapidly changing world? What you think media is getting wrong and deserves a better explanation? How are you affected when it comes to attention, self-determination and health?</p><p>Get in touch by emailing&nbsp;<a href="mailto:carefully@axbom.com" rel="noreferrer">carefully@axbom.com</a>.</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-trailer_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-trailer.mp3" preload="metadata"></audio><div class="kg-audio-title">Carefully with Per Axbom – Trailer</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">144.0130612244898</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div> ]]></itunes:summary>
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                <itunes:keywords>technology, ethics, digital, human rights</itunes:keywords>
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                <title>The creepy sound of online trackers</title>
                <itunes:title>The creepy sound of online trackers</itunes:title>
                    <itunes:episodeType>full</itunes:episodeType>
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                <link>https://axbom.com/the-creepy-sound-of-online-trackers/</link>
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                <content:encoded><![CDATA[ <p><strong>I can't get the noise out of my head. People who watch the video express awe and disgust. And that is why Dutch software developer </strong><a href="https://berthub.eu/?ref=axbom.com"><strong>Bert Hubert</strong></a><strong>'s experiment is so powerful. It doesn't really uncover something that we shouldn't already know. Something we often choose to ignore. The brilliance is that it makes us incapable of ignoring.</strong></p><p><a href="https://berthub.eu/articles/posts/tracker-beeper/?ref=axbom.com">Bert himself explains</a> that he has had the idea for years. It's one of those things that live on in the back of your mind, until one day the stars align and you finally find that block of time when your idea surfaces at the same time.</p><p>Bert's idea appears simple:</p><blockquote>What if your computer made a little noise each time it sends data to Google?</blockquote><p>So this is what he did. A <a href="https://github.com/berthubert/googerteller?ref=axbom.com">piece of software</a> dubbed <strong><em>googerteller</em></strong> designed for his Linux computer that emits a scratchy beep when the computer detects information flowing out from his computer to one of Google's computers.</p><p>And here is what his first video looks like. Or rather, sounds like. It's when visiting the official Dutch government jobs site. Bert notes that it does not ask for consent for this data transfer.</p><p>Take note in the beginning when each character in the search query sends data to google in order to trigger the search suggestions.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://axbom.com/content/images/2022/09/media-thumbnail-ember246.jpg" data-kg-custom-thumbnail="https://axbom.com/content/images/2022/09/tracker-beeper-frame-01.png">
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            <figcaption><p><span style="white-space: pre-wrap;">Video by </span><a href="https://berthub.eu/articles/posts/tracker-beeper/?ref=axbom.com"><span style="white-space: pre-wrap;">Bert Hubert</span></a></p></figcaption>
        </figure><h2 id="levelling-up-with-more-trackers">Levelling up with more trackers</h2><p>After announcing the tool in a tweet the video quickly received over a million views. Spurred by this attention Bert decided to develop his tool further and include trackers not only from Google but also Facebook and dozens of other trackers.</p><p>When visiting some popular news sites, this is now what his computer sounds like:</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://axbom.com/content/images/2022/09/media-thumbnail-ember271.jpg" data-kg-custom-thumbnail="https://axbom.com/content/images/2022/09/tracker-beeper-frame-02.png">
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            <figcaption><p><span style="white-space: pre-wrap;">Video by Bert Hubert</span></p></figcaption>
        </figure><p>Even though I personally am acutely aware that this tracking is happening on most sites we visit today, the video and its noise still make me shiver. In case you are hard of hearing, the noise in the second video is almost constant, ongoing even as Bert is just scrolling.</p><p>It's not only about the data transfer itself. Imagine the amount of network traffic required when this happens to everyone active online. And the storage and CPU power required to process it all. Yeah, you get it.</p><h2 id="the-power-of-transparency">The power of transparency</h2><p>When we talk about transparency we often talk about letting people know what is going on. But it's generally the case that transparency in worded explanations and reports is hard to digest and understand. This experiment shows what can happen when people begin to understand differently. A real-time audio explanation gives new meaning to transparency.</p><p>And I believe this is only a first step. Check out <a href="https://berthub.eu/articles/posts/tracker-beeper/?ref=axbom.com">Bert's post</a> where he talks about some ideas to take the tool further, including a public live demo installation.</p><p>I personally would of course like to see a tool like this available on more platforms. And there is a lot of opportunity to allow users to add trackers and select sounds for different trackers. And of course to add the option of visual feedback for people who can not hear, such as bubbles appearing and popping for each information transfer.</p><p>For a person like myself it would almost turn into a game seeing what trackers I manage to block in my Hosts file and which ones make it through.</p><p>If someone with more skills than me is building something along these lines I would definitely be interested in contributing with design ideas. I talk a lot about awareness, and this is one of those types of tools that I believe would encourage a lot more people to have important conversations, and take action.</p><p>Thank you Bert.</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-003_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-003.mp3" preload="metadata"></audio><div class="kg-audio-title">The sound of online trackers</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">321.28</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div> ]]></content:encoded>
                <pubDate>Sat, 17 Sep 2022 11:05:28 +0200</pubDate>
                <author>Per Axbom</author>
                <category><![CDATA[ Digital Ethics ]]></category>
                <enclosure url="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-003.mp3" length="5322828" type="audio/mpeg"/>
                <itunes:author>Per Axbom</itunes:author>
                <itunes:image href="https://axbom.com/content/images/2024/09/003-trackers.png"/>
                <itunes:summary><![CDATA[ <p><strong>I can't get the noise out of my head. People who watch the video express awe and disgust. And that is why Dutch software developer </strong><a href="https://berthub.eu/?ref=axbom.com"><strong>Bert Hubert</strong></a><strong>'s experiment is so powerful. It doesn't really uncover something that we shouldn't already know. Something we often choose to ignore. The brilliance is that it makes us incapable of ignoring.</strong></p><p><a href="https://berthub.eu/articles/posts/tracker-beeper/?ref=axbom.com">Bert himself explains</a> that he has had the idea for years. It's one of those things that live on in the back of your mind, until one day the stars align and you finally find that block of time when your idea surfaces at the same time.</p><p>Bert's idea appears simple:</p><blockquote>What if your computer made a little noise each time it sends data to Google?</blockquote><p>So this is what he did. A <a href="https://github.com/berthubert/googerteller?ref=axbom.com">piece of software</a> dubbed <strong><em>googerteller</em></strong> designed for his Linux computer that emits a scratchy beep when the computer detects information flowing out from his computer to one of Google's computers.</p><p>And here is what his first video looks like. Or rather, sounds like. It's when visiting the official Dutch government jobs site. Bert notes that it does not ask for consent for this data transfer.</p><p>Take note in the beginning when each character in the search query sends data to google in order to trigger the search suggestions.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://axbom.com/content/images/2022/09/media-thumbnail-ember246.jpg" data-kg-custom-thumbnail="https://axbom.com/content/images/2022/09/tracker-beeper-frame-01.png">
            <div class="kg-video-container">
                <video src="https://axbom.com/content/media/2022/09/trackerbeeper.mp4" poster="https://img.spacergif.org/v1/640x360/0a/spacer.png" width="640" height="360" playsinline="" preload="metadata" style="background: transparent url('https://axbom.com/content/images/2022/09/tracker-beeper-frame-01.png') 50% 50% / cover no-repeat;"></video>
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            <figcaption><p><span style="white-space: pre-wrap;">Video by </span><a href="https://berthub.eu/articles/posts/tracker-beeper/?ref=axbom.com"><span style="white-space: pre-wrap;">Bert Hubert</span></a></p></figcaption>
        </figure><h2 id="levelling-up-with-more-trackers">Levelling up with more trackers</h2><p>After announcing the tool in a tweet the video quickly received over a million views. Spurred by this attention Bert decided to develop his tool further and include trackers not only from Google but also Facebook and dozens of other trackers.</p><p>When visiting some popular news sites, this is now what his computer sounds like:</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://axbom.com/content/images/2022/09/media-thumbnail-ember271.jpg" data-kg-custom-thumbnail="https://axbom.com/content/images/2022/09/tracker-beeper-frame-02.png">
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                <video src="https://axbom.com/content/media/2022/09/trackerbeeper-wow.mp4" poster="https://img.spacergif.org/v1/640x360/0a/spacer.png" width="640" height="360" playsinline="" preload="metadata" style="background: transparent url('https://axbom.com/content/images/2022/09/tracker-beeper-frame-02.png') 50% 50% / cover no-repeat;"></video>
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                    <button class="kg-video-large-play-icon" aria-label="Play video">
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                    </button>
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                        </div>
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                            <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24">
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                            </svg>
                        </button>
                        <button class="kg-video-mute-icon kg-video-hide" aria-label="Mute">
                            <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24">
                                <path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path>
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            <figcaption><p><span style="white-space: pre-wrap;">Video by Bert Hubert</span></p></figcaption>
        </figure><p>Even though I personally am acutely aware that this tracking is happening on most sites we visit today, the video and its noise still make me shiver. In case you are hard of hearing, the noise in the second video is almost constant, ongoing even as Bert is just scrolling.</p><p>It's not only about the data transfer itself. Imagine the amount of network traffic required when this happens to everyone active online. And the storage and CPU power required to process it all. Yeah, you get it.</p><h2 id="the-power-of-transparency">The power of transparency</h2><p>When we talk about transparency we often talk about letting people know what is going on. But it's generally the case that transparency in worded explanations and reports is hard to digest and understand. This experiment shows what can happen when people begin to understand differently. A real-time audio explanation gives new meaning to transparency.</p><p>And I believe this is only a first step. Check out <a href="https://berthub.eu/articles/posts/tracker-beeper/?ref=axbom.com">Bert's post</a> where he talks about some ideas to take the tool further, including a public live demo installation.</p><p>I personally would of course like to see a tool like this available on more platforms. And there is a lot of opportunity to allow users to add trackers and select sounds for different trackers. And of course to add the option of visual feedback for people who can not hear, such as bubbles appearing and popping for each information transfer.</p><p>For a person like myself it would almost turn into a game seeing what trackers I manage to block in my Hosts file and which ones make it through.</p><p>If someone with more skills than me is building something along these lines I would definitely be interested in contributing with design ideas. I talk a lot about awareness, and this is one of those types of tools that I believe would encourage a lot more people to have important conversations, and take action.</p><p>Thank you Bert.</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-003_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-003.mp3" preload="metadata"></audio><div class="kg-audio-title">The sound of online trackers</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">321.28</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div> ]]></itunes:summary>
                <itunes:subtitle></itunes:subtitle>
                <itunes:keywords>technology, ethics, digital, human rights</itunes:keywords>
                <itunes:explicit>false</itunes:explicit>
            </item>
            <item>
                <title>Your unique typing rhythm can reveal your identity</title>
                <itunes:title>Your unique typing rhythm can reveal your identity</itunes:title>
                    <itunes:episodeType>full</itunes:episodeType>
                <guid isPermaLink="false">628a7a1e199d4300019c0fec</guid>
                <link>https://axbom.com/keystroke-dynamics/</link>
                <description>A rarely talked about field of research, known as keystroke dynamics, involves identifying individuals based on how they type on a keyboard. It&#x27;s getting better, and also easier for anyone to implement.</description>
                <content:encoded><![CDATA[ <p><strong>As early as 1860, experienced telegraph operators realized they could actually recognize each individual by everyone's unique tapping rhythm. To the trained ear, the soft tip-tap of every operator could be as recognizable as the spoken voice of a family member.</strong></p><p>In World War II military intelligence used a methodology known as "Fist of the Sender" to identify unique ways of keying in a message's "dots" and "dashes" in Morse code. It was used to distinguish friend from foe. The pace and style of the communication allowed expert operators to deduce who was in the other end.</p><h3 id="the-more-you-type-the-more-of-your-unique-qualities-can-be-collected-and-identified">The more you type, the more of your unique qualities can be collected and identified</h3><p>Even if people type on keyboards at approximately the same speed, everyone will have specific pauses, sequences and hold-times for certain letters that are true only for them. The more of these variables we have access to, the more certain we can be of a person's identity.</p><p>Common misspellings, errors, preferred words, punctuation, capitalisation and use of emojis will of course all play into this data. The more that is known, the closer confidence levels come to being the equivalent of a biometric fingerprint.</p><p>The behavioral biometric identifier retrieved through input via keyboard, known as <a href="https://en.wikipedia.org/wiki/Keystroke_dynamics?ref=axbom.com"><em>keystroke dynamics</em></a>, of course only gets better over time - able to take into account that your typing varies over a day or days and can be affected by external factors.</p><h3 id="your-typing-style-can-identify-you-in-otherwise-anonymized-data">Your typing style can identify you in otherwise anonymized data</h3><p>As you will likely be aware by now, this technique can of course be used to de-anonymize anyone wanting to appear anonymous online. So whatever security precautions you may have taken, keystroke logging may very well be enough to identify you.</p><p>Want to stay under the radar? Random taping of fingers, wearing gloves or consuming an alcoholic beverage may fool some software. But don't forget to also develop your vocabulary.</p><p>Note that keylogging is illegal in most countries (akin to wiretapping) and hopefully not employed as much as you might fear. But the data is very easy to collect in a digital world, by any website, and often the creators of software aren't thinking ahead on potential misuse — or maybe aren't even aware that what they are doing is illegal. <a href="https://www.smh.com.au/technology/facebook-saves-everything-you-type--even-if-you-dont-publish-it-20131214-2zdk0.html?ref=axbom.com">Facebook was saving everything you typed</a>, even when you didn't hit publish, very early on. TikTok today saves keystrokes when you use their internal web browser.</p><p>Who is doing what these days is not always obvious, and sometimes the logging itself is done under the guise of enhanced security, sometimes valid and sometimes not. But once again: consumer control is essentially non-existent. Awareness is all we can spread.</p><p><strong>In 1844, on May 24, Samuel Morse </strong>sent an historic telegraph message from Washington, D.C. to Alfred Vail in Baltimore, Maryland. The message read</p><blockquote>"What hath God wrought?".</blockquote><p>This question perhaps invites more reflection than the modern-day oft-used sanity test : "Hello world".</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-002_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-002.mp3" preload="metadata"></audio><div class="kg-audio-title">Typing reveals your identity</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">321.75020408163266</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div><hr><h2 id="read-more">Read more</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://en.wikipedia.org/wiki/Keystroke_dynamics?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Keystroke dynamics - Wikipedia</div><div class="kg-bookmark-description"></div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://en.wikipedia.org/static/apple-touch/wikipedia.png" alt=""><span class="kg-bookmark-author">Wikimedia Foundation, Inc.</span><span class="kg-bookmark-publisher">Contributors to Wikimedia projects</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/40px-Ambox_important.svg.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://entrepreneurship.columbia.edu/2015/07/22/columbia-startup-lab-programming-the-fist-of-the-sender-how-much-does-typing-reveal-about-us/?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">VIDEO: The Fist Of The Sender: How Much Does Typing Reveal About Us? - Columbia Entrepreneurship</div><div class="kg-bookmark-description">The Fist Of The Sender: How Much Does Typing Reveal About Us? With Andrew Rosenberg Director of the Computational Linguistics Program at the CUNY Graduate</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://entrepreneurship.columbia.edu/wp-content/themes/columbia-entrepreneur/assets/img/favicon-194x194.png" alt=""><span class="kg-bookmark-author">Columbia Entrepreneurship</span><span class="kg-bookmark-publisher">Columbia Entrepreneurship | July 22, 2015</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://entrepreneurship.columbia.edu/wp-content/uploads/2014/07/csl-motif.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://ui.adsabs.harvard.edu/abs/2011SPIE.8058E..1NJ/abstract?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The physiology of keystroke dynamics</div><div class="kg-bookmark-description">A universal implementation for most behavioral Biometric systems is still unknown since some behaviors aren’t individual enough for identification. Habitual behaviors which are measurable by sensors are considered ‘soft’ biometrics (i.e., walking style, typing rhythm), while physical attributes (i.e…</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://ui.adsabs.harvard.edu/styles/img/favicon.ico" alt=""><span class="kg-bookmark-author">NASA/ADS</span><span class="kg-bookmark-publisher">Jenkins, Jeffrey</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://ui.adsabs.harvard.edu/styles/img/transparent_logo.svg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://whatis.techtarget.com/definition/keystroke-ID?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is keystroke ID (keystroke identification)? - Definition from WhatIs.com</div><div class="kg-bookmark-description">The use of an individual’s distinctive typing dynamics can be used as a non-intrusive and reliable form of biometric authentication.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://whatis.techtarget.com/apple-touch-icon-precomposed.png" alt=""><span class="kg-bookmark-author">TechTarget</span><span class="kg-bookmark-publisher">TechTarget Contributors</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://cdn.ttgtmedia.com/ITKE/images/logos/TTlogo-379x201.png" alt="" onerror="this.style.display = 'none'"></div></a></figure> ]]></content:encoded>
                <pubDate>Mon, 30 Nov 2020 14:48:24 +0100</pubDate>
                <author>Per Axbom</author>
                <category><![CDATA[ Surveillance ]]></category>
                <enclosure url="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-002.mp3" length="5330351" type="audio/mpeg"/>
                <itunes:author>Per Axbom</itunes:author>
                <itunes:image href="https://axbom.com/content/images/2024/09/002-typing.png"/>
                <itunes:summary><![CDATA[ <p><strong>As early as 1860, experienced telegraph operators realized they could actually recognize each individual by everyone's unique tapping rhythm. To the trained ear, the soft tip-tap of every operator could be as recognizable as the spoken voice of a family member.</strong></p><p>In World War II military intelligence used a methodology known as "Fist of the Sender" to identify unique ways of keying in a message's "dots" and "dashes" in Morse code. It was used to distinguish friend from foe. The pace and style of the communication allowed expert operators to deduce who was in the other end.</p><h3 id="the-more-you-type-the-more-of-your-unique-qualities-can-be-collected-and-identified">The more you type, the more of your unique qualities can be collected and identified</h3><p>Even if people type on keyboards at approximately the same speed, everyone will have specific pauses, sequences and hold-times for certain letters that are true only for them. The more of these variables we have access to, the more certain we can be of a person's identity.</p><p>Common misspellings, errors, preferred words, punctuation, capitalisation and use of emojis will of course all play into this data. The more that is known, the closer confidence levels come to being the equivalent of a biometric fingerprint.</p><p>The behavioral biometric identifier retrieved through input via keyboard, known as <a href="https://en.wikipedia.org/wiki/Keystroke_dynamics?ref=axbom.com"><em>keystroke dynamics</em></a>, of course only gets better over time - able to take into account that your typing varies over a day or days and can be affected by external factors.</p><h3 id="your-typing-style-can-identify-you-in-otherwise-anonymized-data">Your typing style can identify you in otherwise anonymized data</h3><p>As you will likely be aware by now, this technique can of course be used to de-anonymize anyone wanting to appear anonymous online. So whatever security precautions you may have taken, keystroke logging may very well be enough to identify you.</p><p>Want to stay under the radar? Random taping of fingers, wearing gloves or consuming an alcoholic beverage may fool some software. But don't forget to also develop your vocabulary.</p><p>Note that keylogging is illegal in most countries (akin to wiretapping) and hopefully not employed as much as you might fear. But the data is very easy to collect in a digital world, by any website, and often the creators of software aren't thinking ahead on potential misuse — or maybe aren't even aware that what they are doing is illegal. <a href="https://www.smh.com.au/technology/facebook-saves-everything-you-type--even-if-you-dont-publish-it-20131214-2zdk0.html?ref=axbom.com">Facebook was saving everything you typed</a>, even when you didn't hit publish, very early on. TikTok today saves keystrokes when you use their internal web browser.</p><p>Who is doing what these days is not always obvious, and sometimes the logging itself is done under the guise of enhanced security, sometimes valid and sometimes not. But once again: consumer control is essentially non-existent. Awareness is all we can spread.</p><p><strong>In 1844, on May 24, Samuel Morse </strong>sent an historic telegraph message from Washington, D.C. to Alfred Vail in Baltimore, Maryland. The message read</p><blockquote>"What hath God wrought?".</blockquote><p>This question perhaps invites more reflection than the modern-day oft-used sanity test : "Hello world".</p><h2 id="listen">Listen</h2><div class="kg-card kg-audio-card"><img src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-002_thumb.png" alt="audio-thumbnail" class="kg-audio-thumbnail"><div class="kg-audio-thumbnail placeholder kg-audio-hide"><svg width="24" height="24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.5 15.33a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0ZM15 13.83a.75.75 0 1 0 0 1.5.75.75 0 0 0 0-1.5Zm-2.25.75a2.25 2.25 0 1 1 4.5 0 2.25 2.25 0 0 1-4.5 0Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M14.486 6.81A2.25 2.25 0 0 1 17.25 9v5.579a.75.75 0 0 1-1.5 0v-5.58a.75.75 0 0 0-.932-.727.755.755 0 0 1-.059.013l-4.465.744a.75.75 0 0 0-.544.72v6.33a.75.75 0 0 1-1.5 0v-6.33a2.25 2.25 0 0 1 1.763-2.194l4.473-.746Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M3 1.5a.75.75 0 0 0-.75.75v19.5a.75.75 0 0 0 .75.75h18a.75.75 0 0 0 .75-.75V5.133a.75.75 0 0 0-.225-.535l-.002-.002-3-2.883A.75.75 0 0 0 18 1.5H3ZM1.409.659A2.25 2.25 0 0 1 3 0h15a2.25 2.25 0 0 1 1.568.637l.003.002 3 2.883a2.25 2.25 0 0 1 .679 1.61V21.75A2.25 2.25 0 0 1 21 24H3a2.25 2.25 0 0 1-2.25-2.25V2.25c0-.597.237-1.169.659-1.591Z"></path></svg></div><div class="kg-audio-player-container"><audio src="https://axbom.com/content/media/2024/09/carefully-with-per-axbom-002.mp3" preload="metadata"></audio><div class="kg-audio-title">Typing reveals your identity</div><div class="kg-audio-player"><button class="kg-audio-play-icon" aria-label="Play audio"><svg viewBox="0 0 24 24"><path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path></svg></button><button class="kg-audio-pause-icon kg-audio-hide" aria-label="Pause audio"><svg viewBox="0 0 24 24"><rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect><rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect></svg></button><span class="kg-audio-current-time">0:00</span><div class="kg-audio-time">/<span class="kg-audio-duration">321.75020408163266</span></div><input type="range" class="kg-audio-seek-slider" max="100" value="0"><button class="kg-audio-playback-rate" aria-label="Adjust playback speed">1×</button><button class="kg-audio-unmute-icon" aria-label="Unmute"><svg viewBox="0 0 24 24"><path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path></svg></button><button class="kg-audio-mute-icon kg-audio-hide" aria-label="Mute"><svg viewBox="0 0 24 24"><path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path></svg></button><input type="range" class="kg-audio-volume-slider" max="100" value="100"></div></div></div><hr><h2 id="read-more">Read more</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://en.wikipedia.org/wiki/Keystroke_dynamics?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Keystroke dynamics - Wikipedia</div><div class="kg-bookmark-description"></div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://en.wikipedia.org/static/apple-touch/wikipedia.png" alt=""><span class="kg-bookmark-author">Wikimedia Foundation, Inc.</span><span class="kg-bookmark-publisher">Contributors to Wikimedia projects</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/40px-Ambox_important.svg.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://entrepreneurship.columbia.edu/2015/07/22/columbia-startup-lab-programming-the-fist-of-the-sender-how-much-does-typing-reveal-about-us/?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">VIDEO: The Fist Of The Sender: How Much Does Typing Reveal About Us? - Columbia Entrepreneurship</div><div class="kg-bookmark-description">The Fist Of The Sender: How Much Does Typing Reveal About Us? With Andrew Rosenberg Director of the Computational Linguistics Program at the CUNY Graduate</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://entrepreneurship.columbia.edu/wp-content/themes/columbia-entrepreneur/assets/img/favicon-194x194.png" alt=""><span class="kg-bookmark-author">Columbia Entrepreneurship</span><span class="kg-bookmark-publisher">Columbia Entrepreneurship | July 22, 2015</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://entrepreneurship.columbia.edu/wp-content/uploads/2014/07/csl-motif.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://ui.adsabs.harvard.edu/abs/2011SPIE.8058E..1NJ/abstract?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The physiology of keystroke dynamics</div><div class="kg-bookmark-description">A universal implementation for most behavioral Biometric systems is still unknown since some behaviors aren’t individual enough for identification. Habitual behaviors which are measurable by sensors are considered ‘soft’ biometrics (i.e., walking style, typing rhythm), while physical attributes (i.e…</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://ui.adsabs.harvard.edu/styles/img/favicon.ico" alt=""><span class="kg-bookmark-author">NASA/ADS</span><span class="kg-bookmark-publisher">Jenkins, Jeffrey</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://ui.adsabs.harvard.edu/styles/img/transparent_logo.svg" alt="" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://whatis.techtarget.com/definition/keystroke-ID?ref=axbom.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is keystroke ID (keystroke identification)? - Definition from WhatIs.com</div><div class="kg-bookmark-description">The use of an individual’s distinctive typing dynamics can be used as a non-intrusive and reliable form of biometric authentication.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://whatis.techtarget.com/apple-touch-icon-precomposed.png" alt=""><span class="kg-bookmark-author">TechTarget</span><span class="kg-bookmark-publisher">TechTarget Contributors</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://cdn.ttgtmedia.com/ITKE/images/logos/TTlogo-379x201.png" alt="" onerror="this.style.display = 'none'"></div></a></figure> ]]></itunes:summary>
                <itunes:subtitle>A rarely talked about field of research, known as keystroke dynamics, involves identifying individuals based on how they type on a keyboard. It&#x27;s getting better, and also easier for anyone to implement.</itunes:subtitle>
                <itunes:keywords>technology, ethics, digital, human rights</itunes:keywords>
                <itunes:explicit>false</itunes:explicit>
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