Contact Per Axbom

Ways of contacting Per Axbom for assignments, speaker engagements, media inquiries, coaching and more.

Hello! You can always reach me at my email address or via Signal. When you communicate your intent and expectations clearly I can more easily respond. See below for more options that may correspond to your need.
  1. You want to hire me for a new assignment as a digital advisor or product strategist. I also have experience managing teams within UX design, usability and accessibility.
  2. You work in media and want to ask a question or perform an interview
  3. You want to hire me as a speaker at a conference or internal event
  4. You want to hire me as an educator within a company or school
  5. You want to hire me as a writer or buy my content
  6. You want to hire me as a personal coach
  7. You want to hire me as group coach for a team within an organization
  8. You want advice or a second opinion on digital design and development
  9. Other questions / comments for the website

1. Assignment in product strategy or an advisory position

Thank you for having me in mind. The best thing to do is to send an email to and describe the assignment briefly. If it sounds like a match for us both we'll book a meeting.

It's always good if you have info on scope (time period), time constraints (dates) and budget, as well as a stated goal (what change should take place). This allows me to describe how I can provide value in the best possible way, and more readily provide an offer.

If you do not have a ready-defined assignment we'll talk about what you do know. Sometimes I assist with outlines. If you are unable to describe the assignment in detail, or if privacy is an issue, I have safe channels for information transfer. You can for example reach me via Signal if that's a good fit.

2. Questions from media

Exciting! If it's time critical you can send a text to +46709132500 and let me know who you are and the subject you wish to discuss. I'm also available on Signal using the same number. Of course you can also email if it's about booking an interview further into the future.

Find bio information and photos in the press kit.

3. Speaker at a conference or internal event

I give talks on futurism, ethics, accessibility and responsible innovation โ€“ in both English and Swedish. You can read more on how I reason around fees and terms here: If you find I am a good match for what you're looking for, you are welcome to book a 15 minute call on or email

4. Educator at a company or a school (higher/further education)

I primarily teach digital ethics and responsible innovation from a design perspective as well as more generically. During the course I teach how to work with service design and product development in a way that promotes wellbeing and sustainability for users as well as makers and their environment.

I teach in workshop format starting at 4 hours as well as week-long courses. For several years I have been teaching at a vocation school, Nackademin, and managed the course Ethics in design.

If this sounds appealing to your company or organisation, e-mail with your request.

5. Writer and content licensing

I am happy to write an article for your journal about topics related to digital equality, inclusion and ethics, as well new services and futurist outlooks. See my blog for work samples. E-mail and with a description of the assignment and its compensation.

If you wish to republish content from my blog I am happy to discuss. Most of my content is licensed according to Creative Commons BY-NC-SA, meaning you can republish freely under non-commercial terms and equal licensing with attribution. For commercial publishing (paid content or ads-financed/for-profit business) or different licensing, I request a fee for my labor.

6. Personal coach

I work as your coach when you want to reach new objectives at work or are ready to tackle personal goals that have been neglected. We work together to reach insights about your strengths and opportunities, and your best way of planning and operating to realize your own best interests.

Contracts are for at least five meetings (digitally and/or phone) over a period of six months. Email and we'll find a time for a first free session. Both you and I need to feel safe with the other person before taking the next step.

I am a trained coach with the ICF:s ACC accreditation program and follow their code of ethics. All coaching is confidential.

7. Strategic coaching of design and development teams

I customize arrangements where I meet a team (can be mixed roles) for one day per month, over at least six months. Opportunities for individual ย dialog are alternated with group coaching.

We always commence with current challenges and questions unique to the team. There is homework between each session that I follow up on. Meetings are prepared and documented to ensure best possible support. Between sessions I am available via email or a discussion forum.

Contracts are set up for six months at a time. Email me at if this is something your team is curious about.

8. Advice / second opinion

Many people express a wish to meet with me for shorter sessions to ask advice on topics of digital development. I charge for these session as that is the core of my business. If you are not hiring me for a larger project you can simply book an hour or two on You will see my pricing there as well.

You can also book an hour or two to ย for an entire team who together wish to sit down and bombard me with questions or pick my brain. These sessions can be rewarding lunch reflections or informal skill-sharpening "fikas".

9. Other questions

You may want to point out shortcomings on the website or request content you are unable to access. Or you want to send cheer, which is always appreciated. You are welcome to email

I get a great deal of email and it's unfortunately not certain I will find time to respond to everything, while I do always read everything. I am still just one person. ย ๐Ÿ˜Š

Thank your for your consideration and understanding.


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