Welcome to the online home of Per Axbom. I'm a Swedish communication theorist born in Liberia.
As a speaker, teacher and consultant in digital strategy and UX, I work with compassion as a driver of innovation. I am the founder and principal of Axbom Innovation AB and Swedish digital ethics think-tank Dataskuggan ↗, as well as manifold podcast host.
My passion is making technology manageable and safe for everyone. Since the 90s I've been writing about new developments and explaining the human side of tech in an accessible format, often with illustrations. If you want to make your voice heard I would love to listen.