Press kit

Name: Per Axbom
Lives: Bro, Sweden (Upplands-Bro)
Age: 48 (born: 1974)
Occupation: Independent consultant, educator and writer in UX, design, accessibility, digital strategy, AI and ethics
Title/byline: Digital Advisor / Senior Product Strategist / Digital Ethics Activist

Bio

Feel free to edit, rewrite and mix for your needs. Each paragraph works on its own as a short bio.

Per has been working with computers since a child in the early 1980s and professionally with the Internet since the mid-90s. Today he is a digital advisor and consultant in product strategy, as well as a speaker and writer on Digital Ethics. He has spent the last six years reading, teaching and having conversations around all the things that lead to negative impact in digital. The intent being to support the development and design of digital products that promote wellbeing and mitigate harm.

"It's not about hindering digital progress," Per says. "It's about choosing the best direction for it."

He is the communication theorist born in Liberia. For two decades Per has educated digital professionals and helped organizations with usability, accessibility and a compassionate approach to human-computer interaction. He has been blogging since 1997, podcasting since 2007 and is often invited to speak at international conferences. He teaches Ethics in design at vocational school Nackademin and is an advocate for responsible innovation.

Per makes technology safe and compassionate through design, coaching and teaching. You can hear his voice on UX Podcast, follow him on Twitter Mastodon, read his blog and buy his handbook Digital Compassion. The book contains tools and models for developing digital solutions that contribute to inclusion, sustainability and wellbeing.

High-resolution photos

Download the high-res photos via Dropbox. Crop as needed.
Photographer: Simon Axbom