design - axbom

AMP Letter

The openness of the world wide web has been formative to my career, my ability to express myself and my insights about the world around me. Aware of how seminal the Internet can be in stimulating equality I am committed to combat any threat to this crucial openness. As an

design

The Hidden Persuaders of the Digital Age

Thank you to everyone who attended my talk on the topic of ethics in design at EuroIA [http://euroia.org/sessions/the-hidden-persuaders-of-the-digital-age]. I am hugely thankful for the opportunity. I am seeing more and more digital solutions that contribute to negative impact, putting people and planet in harm’s way,

design

Is GPS data in your photo good or bad?

I love data and I love the Internet. Because I love people. So much good stuff happens as we have access to more knowledge and more people to interact with around the globe. When we use data to enhance our artefacts we also make them easier to find, easier to

design

How to delete unroll.me and revoke their access to your e-mail

In reports coming out about how the unsubscription service unroll.me has been selling your data to Uber, it has become glaringly clear that not only are they selling your data (which truly should not surprise you a great deal) but they are also storing copies of your e-mail in

design

Ruckusmaker Day

In honor of Steve Jobs. As initiated by Seth Godin [http://sethgodin.typepad.com/seths_blog/2015/02/say-something.html], on February 24 each year we celebrate annual Ruckusmaker Day. The first Ruckusmaker Day was celebrated on what would have been Steve Jobs’ 60th birthday. Your opinion matters Ruckusnoun. The

design

Ling Valentine answers my questions about LingsCars

So I did an e-mail interview with Ling Valentine back in 2013 but I only published it on my Swedish blog [http://axbom.se/ling-valentine-svarar-mig-om-lingscars]. By popular demand, here is my post with Ling’s answers in English (which they of course originally were written in!). In talks and posts

design

Trust. Can you build it?

[https://i2.wp.com/axbom.com/wp-content/uploads/2017/02/ai-axbom-morning.jpg] All the signs say 2017 is bringing us into an era where UI:s no longer will be UI:s in the traditional sense. As the explosion of mobile devices and content chunking has rendered it nigh impossible

design

Why we love to hate "user testing"

[https://i2.wp.com/axbom.com/wp-content/uploads/2016/04/handshake.png] It’s become popular amongst usability professionals to exclaim “We don’t call it user testing, we’re not testing users” Although (of course!) I understand the sentiment it is often proclaimed in a fashion implying this is

design

Explaining UX with a glass of lemonade

[https://i2.wp.com/axbom.com/wp-content/uploads/2016/03/ux-lemonade-axbom-01.png] This is Amy and her brother Max. They are 8 and 12 years old. Max is a great snowboarder. And Amy, she wants to be just like him. But their parents say Amy can not get a snowboard

design

Take-aways from UXLx 2015 in #sketchnotes

In line with my passion for visual explaining, I doodle whilst listening to presentations which really helps me focus and remember core messages. Here are all the sketches I made at UXLx: from the two workshops I attended on Wednesday, with Abby Covert and Nicole Fenton, as well as the

design

Slaying 5 UX myths for the good of mankind

[https://i2.wp.com/axbom.com/wp-content/uploads/2015/02/knight-dragon.jpg] 1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and being an entrepreneur would be a walk in the park. If there’s

design

Please stop the useless meetings

Ever so slowly many workers are returning from summer holidays, ready to start stirring the soup that is our bubbling national economy. And despite this long period of rest and reflection (an insane amount of uninterrupted vacation in Sweden [http://www.thelocal.se/20090731/21032] I know) we are again

design

Eliminate Design — #UXLx lightning talk

Here is a an iPhone-video of the lightning talk [https://www.ux-lx.com/2013/speaker.html?n=pera#talk] I gave at User Experience Lisbon (UXLx) in May 2013. All of the Q and A session didn’t make it, but the full talk is in the clip. #UXLx 2013"

design

A magazine from Axbom Innovation

NOTE! This magazine is no longer being updated! Staying up-to-date is one of the challenges of our time. Diving into and sifting though all this information and finding the right stuff. And then there are people like me who just love finding the best tidbits and sharing them everywhere. But

design

My response to responsive web design challenges

There is a post over on Bloom Web Design about problems and solutions regarding responsive web design [http://bloomwebdesign.net/myblog/2013/03/responsive-web-design-main-problems-with-solutions/] that is gaining some traction. Since I feel it misses some important points I wrote a comment. And since the comment is taking forever to be

Trafikplanerare älskar din smartphone

Jag är besatt av fenomenet lifelogging, det vill säga våra möjligheter att mäta, logga och dokumentera våra egna aktiviteter dag-för-dag, ibland minut-för-minut. Jag gör det med hjälp av Withings våg [http://www.withings.com/en/scales]som loggar min vikt, Fitbit [http://www.fitbit.com/] som loggar mina steg och

aceawe

Introducing the ACEAWE Experience Model

For more than two years I have been making use of variations of the ACEAWE Experience Model in workshops and presentations to increase awareness and promote a holistic view of the work I do for clients. The model has always been well received and many have told me it has

design

Digital trends that will transform your business

In a few hours I’m giving a keynote at the Ballad networking conference [http://www.acreo.se/en/Meet-Us-At/Event-Archive/2012/Export-of-Digital-services---SME-extend-your-market/] covering export of digital services for small and medium enterprises. These are my slides for the presentation, which I decided to entitle Digital trends that will transform

design

Min idé som vann SEB Innovation Awards

Jag tror inte den idé som gjorde att jag vann SEB Innovation Awards [http://www.shortcut.nu/artiklar/2932/Sa-blir-du-bast-lar-av-prisade-karriarister] i oktober på något sätt är unik. Och jag gillar inte heller tanken på att hemlighålla idéer. Det jag däremot är övertygad om är att vi tillsammans kan lära oss

Varsågod svenska banker: resultatet av min card sorting

Mellan 9 april och 16 juli i år genomförde jag en öppen card sorting-övning gällande svenska internetbankers informationsstruktur. Under denna period deltog 150 personer och 60 av dessa (40%) sorterade alla min 36 ämneskort i genomsnittligen sju kategorier. Utgångspunkten har hela tiden varit att att resultaten delas öppet (vilket de

design

Digitalt utanförskap i Sverige 2012 — infografik

Jag har länge brunnit för alla människors möjlighet att använda internet, alldeles oavsett funktionshinder, inlärningsmetodik och förkunskaper. Mitt mål med de designlösningar jag tar fram är alltid att minimera friktion, brus och allt annat som hindrar människor från att slutföra sina uppgifter. Alltför sällan pratar vi dock om de människor

Idé till verklighet för Mikrospar i Skandiabankens app

I mars vann jag en iPhone 4S i en tävling där Skandiabanken efterfrågade idéer till sin mobila app. I dagarna har den den idén realiserats och lanserats [http://www.skandiabanken.se/hem/Konton/Mikrospar/]. Jag är oerhört imponerad av Skandiabanken i hanteringen och återkopplingen till mig, och framför allt av

design

Jesse James Garrett explains UX

An impressive walkthrough of the ins-and-outs of user experience. Jesse James Garrett from Adaptive Path is interviewed by Brian Solis. Teaser: > “As people were working on [traditional interface design issues] they started to realise there was some larger context that really determined how successful that user interface was going to

design

Jesse James Garrett explains UX

An impressive walkthrough of the ins-and-outs of user experience. Jesse James Garrett from Adaptive Path is interviewed by Brian Solis. Teaser: > ”As people were working on [traditional interface design issues] they started to realise there was some larger context that really determined how successful that user interface was going to

aggro pekuliar

Utmana dig själv på Aggro

Den 22-23 november 11-12 april 2013 ska jag ut och resa. Det är en resa i intryck och frågeställningar där jag kommer ifrågasätta och revidera mitt sätt att angripa problem, hur lösningar uppenbarar sig och hur jag kan bli bättre i min visuella och virtuella dialog med människor för att