design - axbom

AMP Letter

The openness of the world wide web has been formative to my career, my ability to express myself and my insights about the world around me. Aware of how seminal the Internet can be in stimulating equality I am committed to combat any threat

design

Confirmshaming - the art of insulting your target group

Many of us have come to despise them: the intrusive, unsolicited subscription forms promising you the holy grail of insights and knowledge. But the imaginative rudeness of how companies push people into signing up has grown into a competition delving into extreme depths of

design

The Hidden Persuaders of the Digital Age

Thank you to everyone who attended my talk on the topic of ethics in design at EuroIA. I am hugely thankful for the opportunity. I am seeing more and more digital solutions that contribute to negative impact, putting people and planet in harm’

design

Is GPS data in your photo good or bad?

I love data and I love the Internet. Because I love people. So much good stuff happens as we have access to more knowledge and more people to interact with around the globe. When we use data to enhance our artefacts we also make

design

The Crazy World of Superhero Film Rights

As I was telling someone how Hugh Jackman would have loved to do another movie as Wolverine teaming up with the Avengers they exclaimed: “But Wolverine isn’t Marvel!” This set me off drawing up a map of the different film

design

How to delete unroll.me and revoke their access to your e-mail

In reports coming out about how the unsubscription service unroll.me has been selling your data to Uber, it has become glaringly clear that not only are they selling your data (which truly should not surprise you a great deal) but they are also

design

Ruckusmaker Day

In honor of Steve Jobs. As initiated by Seth Godin, on February 24 each year we celebrate annual Ruckusmaker Day. The first Ruckusmaker Day was celebrated on what would have been Steve Jobs’ 60th birthday. Your opinion matters Ruckus noun. The act of

design

Ling Valentine answers my questions about LingsCars

So I did an e-mail interview with Ling Valentine back in 2013 but I only published it on my Swedish blog. By popular demand, here is my post with Ling’s answers in English (which they of course originally were written in!). In

design

Trust. Can you build it?

All the signs say 2017 is bringing us into an era where UI:s no longer will be UI:s in the traditional sense. As the explosion of mobile devices and content chunking has rendered it nigh impossible to anticipate how a person will

design

When friction is a good thing

Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom within UX, specifically the claim that the role of user experience is to remove obstacles and friction. I received

design

Fairy Tale Experiences talk at #UXLx

Here are the slides for my UXLx talk The Invisible Problem with Fairy Tale Experiences. Huge thank you to everyone in the audience for having a good time with me. Give me a shout on Twitter if you have questions or comments. The talk

design

Why we love to hate "user testing"

It’s become popular amongst usability professionals to exclaim “We don’t call it user testing, we’re not testing users” Although (of course!) I understand the sentiment it is often proclaimed in a fashion implying this is a truth a majority of people

design

Explaining UX with a glass of lemonade

This is Amy and her brother Max. They are 8 and 12 years old. Max is a great snowboarder. And Amy, she wants to be just like him. But their parents say Amy can not get a snowboard until she is 10 years old.

design

The invisible problem with fairy tale experiences

Based on my lightning talk at UX Open 2015. Also available in Swedish. Update in April, 2017: I was given the opportunity to present this talk in English at UXLx in 2016. Here is the video of that presentation (also, see the slides): Once

design

Take-aways from UXLx 2015 in #sketchnotes

In line with my passion for visual explaining, I doodle whilst listening to presentations which really helps me focus and remember core messages. Here are all the sketches I made at UXLx: from the two workshops I attended on Wednesday, with Abby Covert and

design

Slaying 5 UX myths for the good of mankind

1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and being an entrepreneur would be a walk in the park. If there’s anything I’ve learnt in my

design

Please stop the useless meetings

Ever so slowly many workers are returning from summer holidays, ready to start stirring the soup that is our bubbling national economy. And despite this long period of rest and reflection (an insane amount of uninterrupted vacation in Sweden I know) we are again

design

Eliminate Design — #UXLx lightning talk

Here is a an iPhone-video of the lightning talk I gave at User Experience Lisbon (UXLx) in May 2013. All of the Q and A session didn’t make it, but the full talk is in the clip. #UXLx 2013" width="640" height=

design

A magazine from Axbom Innovation

NOTE! This magazine is no longer being updated! Staying up-to-date is one of the challenges of our time. Diving into and sifting though all this information and finding the right stuff. And then there are people like me who just love finding the best

design

My response to responsive web design challenges

There is a post over on Bloom Web Design about problems and solutions regarding responsive web design that is gaining some traction. Since I feel it misses some important points I wrote a comment. And since the comment is taking forever to be approved

Trafikplanerare älskar din smartphone

Jag är besatt av fenomenet lifelogging, det vill säga våra möjligheter att mäta, logga och dokumentera våra egna aktiviteter dag-för-dag, ibland minut-för-minut. Jag gör det med hjälp av Withings våg som loggar min vikt, Fitbit som loggar mina steg och sömnrytm och även tjänster

aceawe

Introducing the ACEAWE Experience Model

For more than two years I have been making use of variations of the ACEAWE Experience Model in workshops and presentations to increase awareness and promote a holistic view of the work I do for clients. The model has always been well received and

design

Digital trends that will transform your business

In a few hours I’m giving a keynote at the Ballad networking conference covering export of digital services for small and medium enterprises. These are my slides for the presentation, which I decided to entitle Digital trends that will transform your business. Digital

design

Min idé som vann SEB Innovation Awards

Jag tror inte den idé som gjorde att jag vann SEB Innovation Awards i oktober på något sätt är unik. Och jag gillar inte heller tanken på att hemlighålla idéer. Det jag däremot är övertygad om är att vi tillsammans kan lära oss massor

Varsågod svenska banker: resultatet av min card sorting

Mellan 9 april och 16 juli i år genomförde jag en öppen card sorting-övning gällande svenska internetbankers informationsstruktur. Under denna period deltog 150 personer och 60 av dessa (40%) sorterade alla min 36 ämneskort i genomsnittligen sju kategorier. Utgångspunkten har hela tiden varit att

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