![Per Axbom pointing to slide from his presentation The Invisible Problem with Fairy Tale Experiences](/content/images/size/w720/2021/09/axbom-uxlx-fairytale-experiences@05x-1024x412.png)
When friction is a good thing
Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom within UX, specifically the claim that the role of user experience is to remove obstacles and friction.
I received lots of appreciation for the talk