design
The invisible problem with fairytale experiences
Based on my lightning talk at UX Open 2015 [http://2015.uxopen.se/]. Also available in Swedish [http://axbom.se/sagolik-ux]. Update: I was given the opportunity to present this talk in English at UXLx in 2016 [https://axbom.com/fairytale] (video available). Once upon a time, in the land