The world map that reboots your brain

Most maps grossly misrepresent the size of countries and contribute to confusion. Let's revise our tools to help us get better results.

Illustration: profile of person with pixelated world map superimposed on brain area. Pixelated world map in background.

When talking about digital ethics I often begin with a run-through of how the tools, models and workflows we use are taken for granted, with rare concern for how they mislead. And the longer we use them the less they are questioned. In truth we really need to regularly revise and redesign all the tools we use. All tools simplify, which makes them vehicles for potential harm when the risks of oversimplification are not talked about, or worst-case: forgotten.

The world map is my go-to example. The flat, visual portrayal of the world in two dimensions based on the Mercator projection is so commonplace in classrooms worldwide that this map is essentially embedded in our unconscious as an unquestionable truth. We are not taught to question it, even by our teachers. Which is laughable of course, because the world – believe it or not – has never been flat.

Here is the map you most likely know best, using the Mercator projection:

A typical visual representation of the world: The Mercator Projection

Consider your relationship to this map. In your head you likely use it to think about distances between countries, and of course the shapes and sizes of countries and continents. Greenland and Africa, for example, look to be essentially the same size. In reality of course Africa is about 14 times larger than Greenland.

Real size of Greenland overlaid on real size of Africa

The Mercator projection was originally presented by Flemish geographer and cartographer Gerardus Mercator back in 1569. Its purpose was to be used for maritime navigation and it served this purpose well since throughout the projection North is up and South is down, while local shapes and directions are maintained. So when using this projection on a map scaled for navigational use it's easier to find your way.

This perhaps makes sense to you. But should it? Obviously, nobody puts a world map in their lap and navigates based on that. The Mercator projection is used for local navigation on a much smaller scale, where it makes sense. The world map is what happened when the same projection was extended to include the whole world.

Consider the full modern representation of a world map based on the Mercator projection that includes Antarctica. Remember, Antarctica hadn't yet been discovered when Mercator first introduced the map. Now, think about how long the top and bottom sides of the map are. They are just as long as the equator. That whole horizontal stretch of distance at the top and bottom should essentially be small dots. Those are the poles, where the north and south converge, respectively.

The Mercator projection as a square, with Antarctica visible at the bottom.

What is happening in the Mercator projection is that the further something is from the equator, the bigger it appears, because it is necessarily stretched out horizontally. A world map based on the Mercator projection is constructed as if the world was a cylinder rather than a globe. Antarctica is of course nowhere as big as it appears here.

The Mercator projection in its cylindrical appearance.

This also means that Europe and North America appear much larger than they really are in comparison to Central Africa and South America. Another favorite example of mine is Sweden superimposed on Madagascar. On a world map based on the Mercator projection Sweden appears to be at least twice the size of Madagascar. In reality, as shown below, Madagascar is 30% larger.

Sweden superimposed on Madagascar, showing how Madagascar is larger.

There is another non-intuitive effect of flattening the globe in this way. It's about how the curvature of the Earth is misrepresented. When drawing straight lines  between countries they would in reality be curved and seemingly curved lines can in fact be mostly straight. Allow me to elaborate.

In my talks I show this image of the world where a curved line, almost like a sinus curve traverses the map. One end of the line starts in Pakistan and it passes between the African mainland and Madagascar, dips below Africa and South America, and ends up in Russia, in a place known as Kamchatka Karia.

I then ask: what is this line?

Most people are naturally stumped by this question. The answer is that this line represents the longest distance you can sail across the world in a straight line without hitting land. It represents a distance of 32,000 kilometres. And yes, you read that right: this is a straight line.

The assertion of this being the longest distance in a straight line across water originally came from Reddit user Patrick Anderson (kepleronlyknows) in 2012. It was later confirmed by researchers Rohan Chabukswar and Kushal Mukherjee in 2018.

To give you more evidence, in the video below this line is shown on a 3D representation of the globe using Google Earth. Here it becomes evident that the line is in fact straight.

If you have ever travelled on a long-distance flight you may have followed the flight path on a screen on the plane. You may have wondered why the flight path doesn't follow a straight line but instead appears curved. In reality the flight path is more straight (along the curvature of the earth) than you may suspect. It's the map that isn't straight.

As a further example of the skewed perspective provided by the Mercator projection, see the video below where I use the service to show how Kenya, a country on the equator, would appear if it was further north or south on the map. The effect of the distortion is extremely clear as Kenya further north expands to almost the size of Greenland.

Addressing the problems

By making this the default map in classrooms for centuries, with little context given to the reasons for its appearance, many people have necessarily had a truly twisted view of what the world looks like. There have been many different projections proposed and presented over these centuries, but none have really gained the same popularity as the Mercator one.

Given that the people who claim ownership and ensure distribution of this map have historically been white and rich representatives of the countries in the northern hemisphere, we may have a clue to the reason for its persistence. Why would any of these representatives and leaders have wanted their countries to suddenly appear smaller in favor of poorer countries?

Beyond the colonial preference of minimising the visual significance of South America, Africa and India, there are further dilemmas. In a world facing a climate crisis, understanding the interplay of weather phenomenons (and displacement of people as an effect of heat, drought, flooding and conflict) relies on a firm understanding of the world's systems and structure. While I doubt many scientists rely on the Mercator projection for this type of research, communicating important findings can prove challenging when the majority of the world has a deeply ingrained misunderstanding of the world's appearance.

Similarly, conflicts arise with regards to national ownership of water masses based on erroneous assumptions about size and relative distances.

Say hello to Authagraph

I first stumbled upon the Authagraph projection in 2016, but it was invented already in 1999. Japanese architect Hajime Narukawa proposed an innovative approach to mapping. In 2016 it earned him the Good Design Award.

First of all, the map does a much better job at preserving the relative size and area of land and water masses, while reducing shape distortion. It is also designed to avoid dead ends, allowing the spherical nature of the world to be visualised by simply expanding the map in any direction. You can choose, and are encouraged to, center the map on any part of the world to ensure that your perspective is relevant to what you are trying to learn.

Here is an official version of the map centered on the Pacific Ocean, and another one below it centered on Europe. See if you recognize your part of the world and if this way of presenting the world gives you any aha moments.

Authagraph map centered on the Pacific Ocean.
Authagraph map centered on Europe.

Illustration from Authagraph showing how one can choose one's own perspective from the expanded map, centering on the area of interest:

Granted, this map is still not perfect (it's still not a globe) but remains one of the best attempts yet at representing the world in flat, two dimensions. In a map based on this projection, Australia and Brazil suffer the most from distortion. The concept behind the map's tetrahedron roots are explained through the image below.

Step-by-step explanation of how the flat, rectangular map is created
  1. A spherical surface is divided into 96 regions.
  2. The divided regions are mapped on 96 regions on an inflated tetrahedron while it maintains their area ratios.
  3. The divided regions on an inflated tetrahedron are flattened to be a tetrahedron while it maintains the area ratios.
  4. A rectangular world map is obtained by cutting out the tetrahedron.
  5. The obtained rectangular world map.

Sadly the Authagraph map is still a proprietary model, and its equations have not been released or published. So it can not easily be reproduced or used in GIS software. This of course has led many people to dismiss it completely. For a deeper dive, read this review of tetrahedral projections.


These are the key learnings my research on maps has brought me:

  • Just because a tool is a huge success for one application does not mean it can be applied indiscriminately for other, seemingly related purposes.
  • The longer we use a tool without questioning it, the more of a truth it becomes no matter how wrong it is.
  • We can truly believe we understand a tool without really doing so.
  • If we use a tool to navigate but don't understand where the tool is wrong, we can draw all the wrong conclusions and end up in bad places.
  • We need to be always questioning and revising our tools and models to improve them for the purpose we are using them for.
  • People will fight to maintain and keep a faulty tool if they appear to gain from it, even if they learn it is wrong. Be wary of tool colonisation efforts.
  • Proprietary tools will face a much bigger struggle in gaining traction. If you want to help better the world, open source is your friend. Open source also opens up for incremental improvements through crowdsourcing.

Thank you for reading. I feel like this with this post I can claim to have changed the world for at least some number of people. Do share and help others gain new perspectives as well! 😊

Compare real sizes:


Nick Finck pointed me to this hilarious scene from the TV series The West Wing, where representatives from The Organization of Cartographers for Social Equality argue for the Gall-Peters projection map to replace the Mercator projection.

Other projections of note

The Dymaxion Map Projection
  • Several people have noted that the Authagraph reminds them of the Dymaxion. In several reviews I have seen people mention that the Authagraph indeed seems inspired by the Dymaxion projection, but this does not seem to be confirmed by an official Authagraph stakeholder.
  • The Dymaxion map projection projects the globe onto an icosahedron, a geometric shape with 20 sides. The Authagraph projection was created by equally dividing a spherical surface into 96 triangles. These triangles were then projected onto a tetrahedron, which helped maintain the proportions of land and water, and enabled unfolding it to a flat rectangle. Neither would of course be of much use for navigating.
  • Hajime Narukawa's own website does have several posts mentioning the Dymaxion: "Fuller intended for the map to be unfolded in different ways. Peeling the triangle one way shows an almost contiguous land while peeling it in a different way shows connected oceans surrounded by land."
  • Read more: Buckminster Fuller’s Map of the World: The Innovation that Revolutionized Map Design (1943)

Example images

There are many ways to get across the point of distortion in the Mercator map and other equirectangular variants. Here are some you may enjoy. I have seen most of these on Reddit but original sources are unknown. If missing, I am happy to add creator credit if the origin is identified.

Map indicating a distance across Africa as 7,200km and another distance across Russia as 6,400 km. The shorter distance has a line that is more than twice as long.
The True Size of Africa, an infographic by Kai Krause.


This XKCD cartoon has been mentioned to me quite a lot.

Get Per's newsletter

The Edge of Digital Ethics is a monthly newsletter that highlights examples of harmful tech and teaches online creators how to build for universal wellbeing.

Enter email