AMP Letter

AMP Letter

The openness of the world wide web has been formative to my career, my ability to express myself and my insights about the world around me. Aware of how seminal the Internet can be in stimulating equality I am committed to combat any threat to this crucial openness. As an advocate of responsible innovation I will call out sources of power when they subtract from the equality of the web.

Accelerated Mobile Pages (AMP) is one such power source.

The search engine Google is without a doubt the most powerful and important gateway to open information in the world today. Their control over what we see and what we do not see is in itself alarming. When they misuse this power the world needs to pay attention.

Here is how Google’s way of handling AMP is a problem:

  • It applies a policy of favouritism by displaying AMP-enabled websites more prominently than others simply on this very premise, that they are AMP-enabled.
  • By promoting AMP-enabled websites Google are effectively maintaining a gated community of content that keeps users within the Google ecosystem.

This is not about shutting down AMP. This is about opposing preferential treatment for the wrong reasons, a practice that must be minimized in a gateway to public knowledge. The web must be more than Google. For this reason I have signed A letter about Google AMP, where you may read more about the issue and the alternative approach proposed by professional contributors in the web community.

Get Per's newsletter

The Edge of Digital Ethics is a monthly newsletter that highlights examples of harmful tech and teaches online creators how to build for universal wellbeing.

Enter email


If you want to support Per's work in educating and advocating for more compassionatate, inclusive and safe digital services you can Swish (in Sweden), donate via PayPal or become a subscriber (yearly or monthly) ❤️