Hello! Good of you to find me

I've worked with the web and digital services since the mid-90s, and with computers a few years longer. In middle school I used a computer to control a Turtle robot, drawing patterns on the floor. That was 1984 in Saudi Arabia. A couple of years later I developed games on my Atari, and made stop motion films, in my teen room in Tanzania. While also writing short stories.

Forty years later, at home in Sweden, my interest for human rights and my education in communication science has blended with a passion for new technology. I want wellbeing to improve within the digital shift happening in society and across the world. So I build and design services with compassion, and teach others to do the same.

It's easy to talk about how design and technology solve problems, but we must also openly discuss how innovation can be harmful. Only then do we make the best products.

My focus on responsible innovation has brought me to unexpected places as a speaker, such as a stage in the middle of the Amazon rainforest. I also teach methods for caring tech development at schools and companies. Within the Ambition Empower program I've educated design leaders in digital ethics and inclusive design, and at the vocational college Nackademin I teach the course Ethics in design.

Organizations hire me as a digital advisor in design, visualization and product strategy during new development and change journeys. I interview and produce prototypes one day, coach individuals and teams the next and produce explainer videos when needed.

My working life is varied and inspiring, just the way I like it. And my clients come in all shapes and sizes. I have for example worked with clients in healthcare, a space with huge potential for impacting wellbeing and many constraints to keep people safe. Trustworthiness during pivotal change is the type of challenge I often take on, visualize and help organisations manage responsibly.

Are you looking for better ways to manage your digital presence, or in the idea stages of making something new? Send me an email at per@axbom.se. Maybe we'll do meaningful and rewarding things together. The best relationships start with a simple hello.

At your service in cyberspace,