A noteworthy walkthrough of the ins-and-outs of user experience. Jesse James Garrett from Adaptive Path is interviewed by Brian Solis.

Teaser:

”As people were working on [traditional interface design issues] they started to realise there was some larger context that really determined how successful that user interface was going to be.. that you could follow all the principles for good interface design and still not deliver a successful experience.

And so what we’ve seen over the course of the last ten years is user experience grow from something that interface designers just kinda’ talked about to something that became a full-blown capability within organizations and what we’re seeing now is experience really being elevated to being an essential part of product strategy.”

Viewing time: 11 minutes