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Explaining UX with a glass of lemonade

This is Amy and her brother Max. They are 8 and 12 years old. Max is a great snowboarder. And Amy, she wants to be

The three types of curiosity

A New Years Eve post on levelling up my curiosity.

Better products when people change within

This is the first newsletter I’ve sent out in almost two years. Bear with me, I think you may find some nuggets in this

The invisible problem with fairytale experiences

Based on my lightning talk at UX Open 2015 [http://2015.uxopen.se/]. Also available in Swedish [http://axbom.se/sagolik-ux]. Update: I was given

Take-aways from UXLx 2015 in #sketchnotes

In line with my passion for visual explaining, I doodle whilst listening to presentations which really helps me focus and remember core messages. Here are

Timeless advice for becoming a player in the field of UX

More and more people are reaching out to me, asking for advice on how to get into working more with UX. This is the post

Slaying 5 UX myths for the good of mankind

1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and

Please stop the useless meetings

Ever so slowly many workers are returning from summer holidays, ready to start stirring the soup that is our bubbling national economy. And despite this

The AceAwe Experience Model: Helping You Create Impressive Products

An e-book based on a series of articles I wrote on my Swedish blog around the experience model AceAwe. I describe a process for managing

Eliminate Design — #UXLx lightning talk

Here is a an iPhone-video of the lightning talk I gave at User Experience Lisbon (UXLx) in May 2013. All of the Q and A

Eliminate Design - Slides for #UXLx Lightning Talk

Here are the slides for my Lightning Talk Eliminate Design at the UXLx conference in Lisbon, presented at 14:30 in Auditorium II. You can

Stop-Start-Keep — A template for remembering your goals

Here is a template that is great for jotting down your learnings after attending a talk, workshop, training class or why not even after any

My response to responsive web design challenges

There is a post over on Bloom Web Design about problems and solutions regarding responsive web design that is gaining some traction. Since I feel

Introducing the ACEAWE Experience Model

For more than two years I have been making use of variations of the ACEAWE Experience Model in workshops and presentations to increase awareness and

How does a UX agency find larger scale clients?

This is a response I wrote for a question on Quora. I'm a UX freelancer in Sweden and have done work for smaller