Per Axbom

Designer, writer and consultant in UX, accessibility, web strategy and digital ethics. Working with both private and public organizations to create digital services that are purposeful, responsible and accessible to all.

Stockholm, Sweden

The invisible problem with fairytale experiences

Based on my lightning talk at UX Open 2015 [http://2015.uxopen.se/]. Also available in Swedish [http://axbom.se/sagolik-ux]. Update: I was given

Take-aways from UXLx 2015 in #sketchnotes

In line with my passion for visual explaining, I doodle whilst listening to presentations which really helps me focus and remember core messages. Here are

Timeless advice for becoming a player in the field of UX

More and more people are reaching out to me, asking for advice on how to get into working more with UX. This is the post

Slaying 5 UX myths for the good of mankind

1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and

Please stop the useless meetings

Ever so slowly many workers are returning from summer holidays, ready to start stirring the soup that is our bubbling national economy. And despite this

The AceAwe Experience Model: Helping You Create Impressive Products

An e-book based on a series of articles I wrote on my Swedish blog around the experience model AceAwe. I describe a process for managing

Eliminate Design — #UXLx lightning talk

Here is a an iPhone-video of the lightning talk I gave at User Experience Lisbon (UXLx) in May 2013. All of the Q and A

Eliminate Design - Slides for #UXLx Lightning Talk

Here are the slides for my Lightning Talk Eliminate Design at the UXLx conference in Lisbon, presented at 14:30 in Auditorium II. You can

Stop-Start-Keep — A template for remembering your goals

Here is a template that is great for jotting down your learnings after attending a talk, workshop, training class or why not even after any

My response to responsive web design challenges

There is a post over on Bloom Web Design about problems and solutions regarding responsive web design that is gaining some traction. Since I feel

Introducing the ACEAWE Experience Model

For more than two years I have been making use of variations of the ACEAWE Experience Model in workshops and presentations to increase awareness and

How does a UX agency find larger scale clients?

This is a response I wrote for a question on Quora. I'm a UX freelancer in Sweden and have done work for smaller

Digital trends that will transform your business

In a few hours I’m giving a keynote at the Ballad networking conference covering export of digital services for small and medium enterprises. These

Jesse James Garrett explains UX

A noteworthy walkthrough of the ins-and-outs of user experience. Jesse James Garrett from Adaptive Path is interviewed by Brian Solis. Teaser: ”As people were working

Per Axbom

Designer, writer & advisor. Helping organizations navigate digital ethics, sustainable services and human consequences. Thoughts on tech, wellbeing & power — subscribe for more.

Stockholm, Sweden