Per Axbom

Designer, writer and consultant in UX, accessibility, web strategy and digital ethics. Working with both private and public organizations to create digital services that are purposeful, responsible and accessible to all.

Ruckusmaker Day

In honor of Steve Jobs. As initiated by Seth Godin, on February 24 each year we celebrate annual Ruckusmaker Day. The first Ruckusmaker Day was

What is UX?

UX is naturally an abbreviation of user experience – but has over the years come to encompass so much more. You may even say that user

When friction is a good thing

Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom

Per Axbom

Designer, writer & advisor. Helping organizations navigate digital ethics, sustainable services and human consequences. Thoughts on tech, wellbeing & power — subscribe for more.

Stockholm, Sweden
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