Swedish communication theorist born in Liberia. Working with design, education and writing to support human rights in tech. Decades of digital experience and a deep concern for universal wellbeing.
Hey you! :) I’m trying out a new platform for delivering both musings, personal events and the very best of the content I share on various platforms. So if you truly don’t want to miss my favorite links then yes, this is still the newsletter you want to stay...
UX is naturally an abbreviation of user experience – but has over the years come to encompass so much more. You may even say that user experience is the passive way of explaining what UX entails. In fact, the overwhelming growth and popularity of the term UX means it has come...
Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom within UX, specifically the claim that the role of user experience is to remove obstacles and friction. I received lots of appreciation for the talk...
Here are the video and slides for my UXLx talk [https://www.ux-lx.com/speakers/per_axbom.html] The Invisible Problem with Fairy Tale Experiences. Huge thank you to everyone in the audience for having a good time with me. Give me a shout on Twitter if you have questions...
I'm finding my voice and it's an awesome feeling I’m looking at a crazy week. Flying to Lisbon in a few hours for the UXLx conference. Attending two workshops on Wednesday. Doing my own talk on the main stage on Thursday. Doing at least 7...
It’s become popular amongst usability professionals to exclaim “We don’t call it user testing, we’re not testing users” Although (of course!) I understand the sentiment it is often proclaimed in a fashion implying this is a truth a majority of people are not aware of. I have...
This is Amy and her brother Max. They are 8 and 12 years old. Max is a great snowboarder. And Amy, she wants to be just like him. But their parents say Amy can not get a snowboard until she is 10 years old. Amy loves making lemonade, and she...
A New Years Eve post on levelling up my curiosity.
This is the first newsletter I’ve sent out in almost two years. Bear with me, I think you may find some nuggets in this text. I’ve had this nagging feeling for a while now (to be honest: for years) about how the advice and help I provide my...