definition
UX is naturally an abbreviation of user experience – but has over the years come to encompass so much more. You may even say that user experience is the passive way of explaining what UX entails. In fact, the overwhelming growth and popularity of the term UX means it has come
design
Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom within UX, specifically the claim that the role of user experience is to remove obstacles and friction. I received lots of appreciation for the talk
design ethics
Here are the video and slides for my UXLx talk [https://www.ux-lx.com/speakers/per_axbom.html] The Invisible Problem with Fairy Tale Experiences. Huge thank you to everyone in the audience for having a good time with me. Give me a shout on Twitter if you have questions
newsletter
I'm finding my voice and it's an awesome feeling I’m looking at a crazy week. Flying to Lisbon in a few hours for the UXLx conference. Attending two workshops on Wednesday. Doing my own talk on the main stage on Thursday. Doing at least 7
design
It’s become popular amongst usability professionals to exclaim “We don’t call it user testing, we’re not testing users” Although (of course!) I understand the sentiment it is often proclaimed in a fashion implying this is a truth a majority of people are not aware of. I have
design
This is Amy and her brother Max. They are 8 and 12 years old. Max is a great snowboarder. And Amy, she wants to be just like him. But their parents say Amy can not get a snowboard until she is 10 years old. Amy loves making lemonade, and she
curiosity
A New Years Eve post on levelling up my curiosity.
newsletter
This is the first newsletter I’ve sent out in almost two years. Bear with me, I think you may find some nuggets in this text. I’ve had this nagging feeling for a while now (to be honest: for years) about how the advice and help I provide my
design
Based on my lightning talk at UX Open 2015 [http://2015.uxopen.se/]. Also available in Swedish [http://axbom.se/sagolik-ux]. Update: I was given the opportunity to present this talk in English at UXLx in 2016 [https://axbom.com/fairytale] (video available). Once upon a time, in the land
design
In line with my passion for visual explaining, I doodle whilst listening to presentations which really helps me focus and remember core messages. Here are all the sketches I made at UXLx: from the two workshops I attended on Wednesday, with Abby Covert and Nicole Fenton, as well as the
design
More and more people are reaching out to me, asking for advice on how to get into working more with UX. This is the post I would like to be able to point everyone towards. But first, let me tell you how I got here. My story I didn’t
design
1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and being an entrepreneur would be a walk in the park. If there’s anything I’ve learnt in my 18 years of user-centric design work,