Per Axbom

Per Axbom

Stockholm, Sweden Website LinkedIn Bluesky Mastodon

Swedish communication theorist born in Liberia. Working with design, education and writing to support human rights in tech. Decades of digital experience and a deep concern for universal wellbeing.

229 posts
My response to responsive web design challenges

My response to responsive web design challenges

There is a post over on Bloom Web Design about problems and solutions regarding responsive web design that is gaining some traction. Since I feel it misses some important points I wrote a comment. And since the comment is taking forever to be approved I’m posting my comment here:...

Introducing the ACEAWE Experience Model

Introducing the ACEAWE Experience Model

For more than two years I have been making use of variations of the ACEAWE Experience Model in workshops and presentations to increase awareness and promote a holistic view of the work I do for clients. The model has always been well received and many have told me it has...

How does a UX agency find larger scale clients?

How does a UX agency find larger scale clients?

This is a response I wrote for a question on Quora. I'm a UX freelancer in Sweden and have done work for smaller startups as well as some of Sweden's largest organizations and global corporations. It's probably not fair to compare the business culture...

Digital trends that will transform your business

Digital trends that will transform your business

In a few hours I’m giving a keynote at the Ballad networking conference covering export of digital services for small and medium enterprises. These are my slides for the presentation, which I decided to entitle Digital trends that will transform your business. Digital trends that will transform your business...

Jesse James Garrett explains UX

Jesse James Garrett explains UX

A noteworthy walkthrough of the ins-and-outs of user experience. Jesse James Garrett from Adaptive Path is interviewed by Brian Solis. Teaser: ”As people were working on [traditional interface design issues] they started to realise there was some larger context that really determined how successful that user interface was going to...

Don't ask users what they want!

Don't ask users what they want!

One of the most common mistakes organizations make is to ask users what they want. The problem with this is that users are lousy at knowing what they want. What you need to do is listen to what their problems and pain points are. Time and time again I see...

The strategy document booby trap

The strategy document booby trap

Now what’s that jedi mind trick for differentiating between vision, mission, objectives, tactics and goals again? And what parts go into a strategy document? The answer: it really doesn’t matter. Only one thing matters. I’ll tell you. Running strategy workshops for companies by and large, it’s...

Holy customer failure @GymPact

Holy customer failure @GymPact

I’ve tried getting the attention of GymPact via several support tickets and via Twitter. Today I gave up, closed my account and uninstalled the app. Since GymPact decided to ignore me I decided to document my story in these slides, pictures, videos and tweets. Update!! I just checked. And...

Sketchnotes from #uxlx 2012

Sketchnotes from #uxlx 2012

My sketchnotes from the UX-Lx conference in Lisbon seemed quite popular so I’ve put them all in one set of slides that I’ve put up on Slideshare. Enjoy 🙂 Note: this was my first time using the Paper app on the iPad 2 to take notes. I use the...

You’ve successfully subscribed to Axbom • My Next Heartbeat
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Success! Your email is updated.
Your link has expired
Success! Check your email for magic link to sign-in.
Please enter at least 3 characters 0 results for your search
🙋 Suggest topic