Don't ask users what they want!
One of the most common mistakes organizations make is to ask users what they want. The problem with this is that users are lousy at
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The strategy document booby trap
Now what’s that jedi mind trick for differentiating between vision, mission, objectives, tactics and goals again? And what parts go into a strategy document?
Holy customer failure @GymPact
I’ve tried getting the attention of GymPact via several support tickets and via Twitter. Today I gave up, closed my account and uninstalled the
Sketchnotes from #uxlx 2012
My sketchnotes from the UX-Lx conference in Lisbon seemed quite popular so I’ve put them all in one set of slides that I’ve
T-shirts for interaction designers — and a geeky joke
Last year I designed a couple of t-shirts for interaction designers. This joke popped into my head. Beware that you have to be an extreme
Kevin Powell on Mobile Web and Responsive Design
A couple of weeks ago I stumbled upon Kevin Powell‘s presentation on Slideshare, Why Mobile First isn’t Enough, and the accompanying video. I
English blog - Total Recall
So yes, I am back to blogging in English after having had a successful Swedish blog for almost 10 years now, and yes I will
Axbom Innovation Manifesto For Successful Websites
Principles and simple guidelines that make me and my clients more successful. 1. Think digital. Act analog. Yes, my solutions may be digital, but they
The difference between an interaction designer and a user experience designer
Illustration of two people showing what they made. UX-person: "So I talked to some users and made this customer journey map". IxD-person: "
Video: optimizing images for the web
A quick video I made talking about how the images on a Swedish furniture site (mio.se) can be optimized by a mind-blowing amount, increasing
A persona walked into a storyboard...
I know you haven’t heard this one! 🤣A persona walked into a storyboard looking for some interaction. At the end of the scenario he
Strategy and value curve for the iPad
Apple has launched its iPad and has received tough criticism as well as more nuanced opinions. I’ll use this opportunity to highlight that much
Happy New Year from Axbom Innovation
[http://www.flickr.com/photos/axbom/6607371545/] Happy New Year from Axbom Innovation with love. Some of it will be awesome, some of it will
Merry Christmas from Axbom Innovation
[http://www.flickr.com/photos/axbom/6559286151/] Remember: Time you enjoy wasting is not wasted time!
Fuglesang is talking to you, not media
Right after midnight passing into August 26, 2009, Swedish time, Christer Fuglesang writes this on Twitter: On the morning of August 26 as I pick