Hi! I'm Axbom; adviser, speaker and writer on good-hearted tech. Let's move slowly and brake things.

The happy fisher and the frustrated advisor

The happy fisher and the frustrated advisor

A fisher had finished work early and was sitting next to her boat on the dock. A wealthy business consultant walked by, clearly upset by seeing the woman displaying such laziness. “Why aren’t you out fishing?”, he inquired forcefully. The fisher responded: “Because I have caught enough fish for...

Ruckusmaker Day

Ruckusmaker Day

In honor of Steve Jobs. As initiated by Seth Godin, on February 24 each year we celebrate annual Ruckusmaker Day. The first Ruckusmaker Day was celebrated on what would have been Steve Jobs’ 60th birthday. Your opinion matters Ruckus noun. The act of making a noisy disturbance – The act of...

Ling Valentine answers my questions about LingsCars

Ling Valentine answers my questions about LingsCars

So I did an e-mail interview with Ling Valentine back in 2013 but I only published it on my Swedish blog. By popular demand, here is my post with Ling’s answers in English (which they of course originally were written in!). In talks and posts I sometimes reference Ling...

Trust. Can you build it?

Trust. Can you build it?

All the signs say 2017 is bringing us into an era where UI:s no longer will be UI:s in the traditional sense. As the explosion of mobile devices and content chunking has rendered it nigh impossible to anticipate how a person will digest your message, content has — once...

Muse-letter: The one with the puppy

Muse-letter: The one with the puppy

Hey you! :) I’m trying out a new platform for delivering both musings, personal events and the very best of the content I share on various platforms. So if you truly don’t want to miss my favorite links then yes, this is still the newsletter you want to stay...

What is UX?

What is UX?

UX is naturally an abbreviation of user experience – but has over the years come to encompass so much more. You may even say that user experience is the passive way of explaining what UX entails. In fact, the overwhelming growth and popularity of the term UX means it has come...

When friction is a good thing

When friction is a good thing

Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom within UX, specifically the claim that the role of user experience is to remove obstacles and friction. I received lots of appreciation for the talk...

Fairy Tale Experiences talk at #UXLx

Fairy Tale Experiences talk at #UXLx

Here are the video and slides for my UXLx talk [https://www.ux-lx.com/speakers/per_axbom.html] The Invisible Problem with Fairy Tale Experiences. Huge thank you to everyone in the audience for having a good time with me. Give me a shout on Twitter if you have questions...

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