Swedish communication theorist born in Liberia. Working with design, education and writing to support human rights in tech. Decades of digital experience and a deep concern for universal wellbeing.
Last year I designed a couple of t-shirts for interaction designers. This joke popped into my head. Beware that you have to be an extreme nerd to find it remotely funny: A persona walked into a storyboard looking for some interaction. At the end of the scenario he found himself...
A couple of weeks ago I stumbled upon Kevin Powell‘s presentation on Slideshare, Why Mobile First isn’t Enough, and the accompanying video. I found his presentation and performance really intriguing and since Responsive Web Design is all the new rave, i.e. something I need to know about,...
So yes, I am back to blogging in English after having had a successful Swedish blog for almost 10 years now, and yes I will be keeping both blogs alive. What most people do not know, however, is that I started out blogging in English as early as 1997 (on...
Principles and simple guidelines that make me and my clients more successful. 1. Think digital. Act analog. Yes, my solutions may be digital, but they are always used in an analog environment, by ordinary people. I will always see the people. 2. Challenge the problem. I will not pursue a...
Illustration of two people showing what they made. UX-person: "So I talked to some users and made this customer journey map". IxD-person: "Awesome, that's great input for my wireframes!"Since I do both experience design and interaction design, explaining the difference may seem moot,...
A quick video I made talking about how the images on a Swedish furniture site (mio.se) can be optimized by a mind-blowing amount, increasing load times and creating a better experience....
I know you haven’t heard this one! 🤣A persona walked into a storyboard looking for some interaction. At the end of the scenario he found himself eye-tracking a mental model with a wireframe interface. He sorted his cards and managed to think-aloud: “I love your design pattern, would you...
Apple has launched its iPad and has received tough criticism as well as more nuanced opinions. I’ll use this opportunity to highlight that much of the criticism is based on the misconceptions that the iPad will replace a computer. More likely it will replace a photo album, a board...
[http://www.flickr.com/photos/axbom/6607371545/] Happy New Year from Axbom Innovation with love. Some of it will be awesome, some of it will suck. Don’t be afraid. Let’s do this!...